2013 Conference Announcements  

Marilyn Baldwin ITV's Woman of the Year 2013
Marilyn Baldwin ITV's Woman of the Year 2013

Home Instead Senior Care held its largest ever annual two day conference on the 8th - 9th November 2013 with in excess of five hundred attendees from across the UK and around the World. These included from Omaha USA, Roger Baumgart the Global CEO of Home Instead Inc and various UK representatives from leading charities, businesses and prominet suppliers involved in the health and social care sector. Amongst the numerous exciting initiatives discussed at the conference was a New Public Education Programme, Senior Fraud Protection, which will be launched in January 2014 and the strategic approach that Home Instead Senior Care and The Alzheimer’s Society are now adopting together. 

Gail Godson Director of Home Instead comments "The Senior Fraud Protection programme is so exciting and is designed to safeguard older people and their families from the many scams that could jeopardise not only their life savings, but also their health and independence.  As part of the programme Home Instead are partnering with Think Jessica.  Think Jessica is a charity that is committed to making people aware of the danger and financial implications caused by postal and telephone scams.  It aims to educate professionals and protect and support victims and their families".

Think Jessica was founded by Marilyn Baldwin after her late mother, Jessica, had been scammed for 5 years.  Marilyn kindly attended the conference and gave a heart-warming account of the anguish, stress and trauma that her mother Jessica endured, along with the rest of her wider family.

Gail goes on to say "Marilyn was recently awarded ITV’s Woman of the Year 2013.  We are proud to partner with Think Jessica and hope the relationship with Home Instead and Think Jessica will help to raise awareness and prevent more elderly people from being scammed in such a callous way".

 Alzheimer’s Society Announcement.

The Alzheimer’s Society and Home Instead Senior Care are proud to confirm that they are now strategically working together as part of the nationwide dementia challenge that is facing so many people in our towns and local communities. Both organisations are widely recognised throughout the UK for their very hard work to improve the quality of life for adults and older people affected by dementia.

The Alzheimer’s Society has over 20,000 members many of whom have personal experience of dementia, as carers, health professionals or people with dementia themselves, and their experiences help to inform the work that the Alzheimer’s Society undertake.Home Instead Senior Care provide thousands of hours of high quality care each day and will have delivered FREE Dementia Educational Training to over seven thousand members of the public, during 2013. 

Regional workshops, dementia training sessions and various meetings have already been scheduled as we seek to actively work more closely together pooling our skills, talent, experience and networks to raise awareness and bring numerous other benefits to people in our local communities.

Further details on these and other major community initiatives will be released on this web site over the coming weeks and months.


Alzheimer's Society working closely with Home Instead
Alzheimer's Society working closely with Home Instead

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home