Meet our team of executives

Martin Jones, CEO

Martin is responsible for leading the entire UK operation. When his father became seriously ill, Martin experienced first-hand the varied and sometimes poor levels of care in the UK. Martin wanted to join an environment where he could help to make a difference to the lives of other older people and their families and came to Home Instead in September 2011. Martin’s role is to continue the development of the brand in the UK, helping establish Home Instead as the UK's most admired care company and as an employer of choice within the sector. Alongside his passion to support families to enable their loved ones to live independently at home, he is dedicated to providing job opportunities that are fulfilling and which make best use of people’s skills and experience. He is an active member of Business in the Community's Age at Work leadership team, championing the role of older workers. Martin is also a trustee on the board of The Care Workers Charity, which exists to support the welfare of current, former and retired care workers.

Home Instead's managing director in the UK, Martin Jones

Katie Furey, Director of Operations

Katie used to work for large banking organisations where, as a Senior Relationship Manager with Area Manager responsibilities, she was accountable for new business and ongoing relationship management ensuring maximum returns for her clients. She also supported a regional team of Relationship Managers. Katie is responsible for ensuring each new Home Instead franchise is fully supported by her team of Business Performance Managers as well as helping to shape the future strategy of Business Support and Performance and championing the growth of the franchise network. Katie ensures the structure of the team is well placed to best serve the needs of each franchise owner and their team.

Head of business performance at Home Instead UK, Katie Furey

Ruth Brown, Director of Business Development

Ruth has worked in franchising since graduating from university. She was latterly with Thorntons, where she was Franchise Recruitment Manager, and was responsible for growth of the franchise channel by opening new franchise stores. Ruth is responsible for  recruiting fantastic new franchise owners and guiding them through the set-up process and early business development. Ruth’s role also encompasses the mentoring of owners through the process of resale consideration and for franchise agreement renewals. She joined Home Instead in March 2010.

Head of development at Home Instead UK, Ruth Brown

Tom Robinson, Director of Finance

Tom Robinson was appointed by Home Instead in 2013. Tom started his accounting career with Morris & Co. and while working there became a fellow member of the Association of Accounting Technicians and the Association of Chartered Certified Accountants. Tom has acted for various other companies in the franchising world, including Interlink Express, Cartridge World and Driver Hire. In 2007 Home Instead became a client of Morris & Co. where Tom was responsible for managing the account. While working as Home Instead’s external accountant, Tom not only acted for the franchisor, but over 40 franchise offices as well. After 6 years of working externally with Home Instead, Tom joined the team, bringing an interesting knowledge mix with both perspectives of franchisor and franchisee.

Tom Robinson, financial controller for Home Instead UK

Mark Laing, Director of Innovation

Mark is a highly skilled research and development executive with more than 30 years’ experience working at international brands in OTC and FMCG sectors. During his career, Mark has successfully led teams in food, household products, personal care, medicinal and packaging areas. In his most recent role at PZ Cussons Ltd, he was responsible for global innovation and project pipelines for personal wash brands Imperial Leather, Carex and Original Source. He also introduced key technological advances and developed and patented new products for a number of brands.

With strong technical and business experience, Mark will lead innovation projects and drive the technology strategy at Home Instead Senior Care.

Photo of Mark Laing Director of Innovation
Male CAREGiver drinking tea with an elderly man at home
Elderly male drinking tea and chatting with CAREgiver