Campaign re-launched due to its roaring success

A home care company in Norwich has relaunched a campaign to get more people caring for the elderly, as demand for its services continues to grow.

Following the success of last year’s campaign, ‘You Can Care’, Home Instead Senior Care, is looking to recruit 60 caregivers to join its team during 2019.

Since launching the campaign in 2018, the company has seen the business develop, and it is predicted to continue to expand this year.

Skills for Care, a trusted independent charity with over 18 years’ experience in workforce development, estimates that 8% of roles in adult social care are vacant, which gives an average of approximately 110,000 vacancies at any one time. These statistics suggest that the sector is finding it difficult to keep up with demand as the population ages.

Speaking of the campaign, Chris Carter, owner of Home Instead Norwich says, “The idea behind the ‘You Can Care’ campaign is to call out to people who may not have thought about a career in care. Caring is a truly rewarding job which offers excellent training and flexible hours.”

Chris continued, “When we launched the ‘You Can Care’ campaign last year, we saw an upsurge in interest from people looking to join the care sector. As our population continues to age, we are continuing to build our team with kind and compassionate people who want to make a difference to the elderly in Norwich.”

Maxine Lingley, a caregiver for Home Instead commented on working for the care company. She said, “Since working at Home Instead, I really do look forward to my job and to meeting my clients. It was one of the best decisions of my life joining Home Instead, and I feel I’m doing a career I’ve always wanted to do.”

Home Instead Senior Care is an award winning home care company, which provides services tailored to the needs of individual clients. The service is flexible to meet client needs and is available from as little as 1 hour to 24 hours a day, seven days a week.

The hashtag #youcancare has been created to support the campaign and you can find more information if you search #youcancare on social media.

For more information about Home Instead, call 01603 482116 or visit