I have just written to Durham Council to urge them to protect people from slipping on icy pavements this winter, and thought you might like to do the same.
What do you think is the greatest cost?
£42m a year spent on hospital admissions for ice-related falls (and that's in England alone)?
£18,000 per year it costs to house an older person in residential care after an ice-related fall?
Or the loss of freedom and independence someone would suffer if they either had to go into care or stay indoors to avoid ever slipping over?
Which ever way you look at it, icy pavements aren't cool. And our councils have a legal duty to keep them ice-free.
Many older people become even more socially isolated during bad weather, unable to venture outside for fear of slipping. Social isolation can lead to depression, which in turn can mean older people are less likely to go out and about when the weather does improve.
Join me and and write to your councillors today to make sure they do their bit when the cold weather comes.
Here's the link to the campaign: http://e-activist.com/ea-action/action?ea.client.id=1719&ea.campaign.id=17394
There is also a campaign to stop drivers parking their vehicles on pavements, preventing people using wheelchairs or mobility scooters easy access along the pavement.