Our #ThirdStair TV advert debut!

Today (October 1st) our first national TV campaign launches which tells the touching story of Stanley, who is facing the prospect of having to leave his family home.

Reflecting over the memories with his wife – with a focus on the creaky ‘third stair’ he never got around to fixing, he is understandably pensive. His daughter offers the lifeline of staying at home with an in-home care package, before going on to say: “You don’t have to go anywhere, Dad.”

The TV campaign will be running throughout October and also highlights the meaningful role of a CAREGiver through the eyes of Christine. In the advert, Christine says: “Hearing all about Stanley’s stories and everything he’s learnt over the years reminds me that this is as much for him as it is for me.”

Martin Jones, CEO of Home Instead said: “We are really excited for the ad to roll out nationally. We hope to raise awareness of the options available when it comes to care and that with the right support, people can stay in their home for longer. We know that starting conversations with loved ones about care can be tricky – but we’re hoping this will inspire them to do so. 

“Hopefully the ad also showcases caring in a new light and inspires a new wave of carers to join the sector and help make a difference to people’s lives.”

More information

Two different versions of the 30-second advert will show UK wide across ITV, Channel 4, Channel 5 and Sky channels. You can watch the full #ThirdStair story above or visit our social media channels to find out more:



CAREGiver Family HomeInstead Cheltenham