World Alzheimer's Month 2025

September is World Alzheimer’s Month and 21st September is World Alzheimer’s Day. This year's theme is "Ask About Dementia" to encourage dialogue and timely diagnosis.

Home Instead title page for World Alzheimer's Month 2025 showing elderly man wearing glasses

The Statistics

The annual campaign is the initiative of Alzheimer’s Disease International, who estimate that there are now over 55 million people living with dementia worldwide, and that this number will double every 20 years.

In the UK it is estimated that nearly one million people and one in 11 of those over 65 are living with the condition, and it is the biggest cause of death.

Hampshire County Council estimates that 24,000 people are living with dementia in Hampshire.

More than half of us will know someone who has been diagnosed with dementia.

Find Care You Will Love
Elderly man hugging younger woman, who has a concerned look on her face

It is estimated that 1 in 3 people living with dementia in the UK has not had a diagnosis, whilst for Hampshire the HCC estimates that over half of dementia sufferers are undiagnosed.

By raising awareness and promoting education around the subject, the campaign aims to promote early diagnosis and a more supportive environment around affected individuals and their families.

Our short video above depicts how someone living with dementia could be at risk, simply as a result of apparently being a little forgetful or confused. Did you spot some of the risks – including the key left in the front door, the burnt lunch, the gas ring left on, the missed appointment and the missed medication?

What Can We Do?

We specialise in the provision of care for those living with dementia and our carers undertake significant specialist training in dementia care. The most common areas of support for our clients are around:

  • Companionship, social interaction and mental stimulation – addressing loneliness, taking clients out, helping them to maintain a feeling of self-worth and place in the community
  • Meals and nutrition – from merely doing the shopping and keeping an eye on the fridge contents to helping a client prepare a meal or preparing it for them, our objective would be to involve and stimulate the client, re-kindle an interest in food and keep them properly nourished
  • Personal care – from waiting outside the bathroom and helping to choose clothes to a more hand-on service, supporting only as far as the client requires and at all times maintaining privacy, dignity and respect.
Home Instead carer providing companionship support to an elderly man

Looking for More Information ?

For more background information, personal accounts of the dementia experience and practical advice for families, why not visit our YouTube channel Home Truths.

To discuss care for your loved one, whether it’s respite care so you can take a weekly break, companionship, help with personal care or live-in care, please phone us on 01256 849 660 or go to Home Care in Basingstoke.

Woman checking a list of tasks hanging up in the kitchen

The Herbert Protocol

With the motto “Safe & Found”, the Herbert Protocol is a national scheme offered by the police to help find a loved one as quickly as possible if they go missing.

The protocol consists of a form which the family or friends of a vulnerable person can fill out in advance to help the police if that person goes missing. It covers vital information including age, description, clothing, habits and a photograph, to aid the search for them.

Use of the Herbert Protocol can save the police precious time in the critical hours immediately after a vulnerable person goes missing, and provide some peace of mind for families and friends.

Elderly man with umbrella looking lost

Experience the Home Instead Basingstoke difference with our exceptional hourly and live-in care services. Give yourself or your loved one the gift of comfort, companionship and independence.

If you’d like to find out more about our home care services please give us a ring on 01256 840 660, email us at [email protected], visit: Home Care in Basingstokeor click on the enquiry button below.