Meet The Team
Luke Portrait

Luke - Managing Director

Welcome! I'm Luke, Managing Director of Home Instead in York. 

Before purchasing a franchise office in 2009, I worked in banking and in the telecommunications industry for 12 years. I'd previously had experience in looking for home care for my own family and having young children I understood first-hand how difficult it could be for family members who have to work but also have a loved one who needs support and care throughout the day.

It was the ethos of Home Instead that really attracted me into becoming a franchise owner. Seeing the real difference we are able to make to people’s lives and creating opportunities to work within domiciliary care sector really makes me proud. 

My role is to build relationships with local providers and organisations; look for opportunities for Home Instead to contribute to the local community and to manage the business side of the operation. 

[email protected] 

Ann-Marie - Square

Ann-Marie - Operations Director

I am the co-owner and Operations Director of Home Instead in York as well as in Scarborough and Ryedale along with my husband Luke. 

My professional background is marketing and operations, mainly in the education sector. I have personal experience of how dementia can impact a family and the relationships within it. I am passionate about helping people live with dementia in their own home where they are most comfortable, in the same way that my dad did. 

In my role as Operations Director I am responsible for supporting the team to deliver outstanding care to all of our clients. We do this by hiring the right people, providing award-winning training, monitoring the quality of everything we do and always applying ‘the mum test’ i.e. would this be what I would want for my mum or dad.

[email protected]

Kerry -  Portrait

Kerry - Registered Care Manager

I joined Home Instead York initially as a CAREGiver in February 2018, and after a really enjoyable few months as a CAREGiver I took on further responsibility by joining a team of Lead CAREGivers. 

In 2019 I then moved into a permanent office position, starting the role of a Care Manager, in charge of the overall care the Home Instead provide to our clients.

I was delighted to be successfully registered with the Care Quality Commission as our Registered Care Manager in June 2020.

[email protected]

Niki - Assistant to the Directors

Niki - Assistant to the Directors

I joined the team in 2021 as Assistant to the Directors, to look after Luke and Ann-Marie, to manage their diaries and to ensure their lives run as smoothly and efficiently as possible. In addition to this, I am also responsible for auditing and compliance of digital files, involved in recruitment and generally trying to be the glue that holds things together! I have been a PA for over 20 years, in a variety of industries such as retail, healthcare, education, hedge funds and security, however this is my first role within the care sector.

I am well known for my love of cats, stationery, tattoos and, as may be obvious, bright hair! I also weld in my spare time – creating things from horseshoes and scrap metal.


[email protected]

Carol Portrait

Carol - Client Visits Manager

I joined the team in 2013 after a friend recommended working for Home Instead.  I have worked in the care sector for over 30 years now in a variety of settings, including Care Manger roles at different organisations. Initially I joined Home Instead as a CAREGiver but, within a year a vacancy for a Care Manager position came up which suited me with my previous experience, I officially became registered Care Manager of Home Instead in 2014.

I take great joy in seeing the difference the right kind of support can make to someones day to day life. I have since slightly reduced my working hours to help look after my four grandchildren and I therefore handed over my responsibilities of Care Manager to Kerry. 

I now have the role of Client Visits Manager, heading of a small team who manage the process of scheduling every hour of care Home Instead provide.

[email protected]

Jack Portrait

Jack - Marketing & Finance Coordinator

As Marketing & Finance Coordinator I am responsible for the online advertising and marketing of Home Instead.  I produce regular content for our social media channels and newsletters 'The Elder' & 'The Companion'.  A long with the marketing responsibilities, I also ensure the smooth running of the monthly payroll, invoicing and accounts payable.

I originally started off at Home Instead as an Apprentice Business Administrator back in 2013 and after a successful year at the company I was offered a permanent position as Finance & HR Administrator and following on from this, my current role as Marketing & Finance Coordinator. 

I am currently studying a Certificate in Professional Marketing through the Chartered Institute of Marketing which is keeping me busy outside of work!

[email protected]

Emma Portrait

Emma - Compliance & Office Coordinator

Hi, I'm Emma! I started working at Home Instead at the end of October 2016 having previously worked at a busy GP surgery in York.

As Compliance and Office Coordinator, I am responsible for maintaining Client and CAREGiver digital files, managing the office environment by ensuring that stationery and CAREGiver PPE are kept well stocked and tidy. 

I work closely with recruitment to complete DBS checks and chase up the required four references for each new CAREGiver that joins the team.

[email protected]

Angela Steer - Assistant Care Manager

Angela S - Assistant Care Manager

Hi, I’m Angela, Assistant Care Manager, here at Home Instead. I joined the team in early 2021 coming from a background of working within home care, healthcare, and office management roles.

In my role, I am responsible for assisting the Registered Care Manager, Kerry G, and the rest of the team to oversee supporting our client and CAREGivers.

[email protected]

Clare - Assistant Care Manager

Clare - Assistant Care Manager

I started with Home Instead in July 2021 as Assistant Care Manager, working closely with my colleagues, Kerry, Karen, and Angela to ensure the quality of care we provide to our clients is of the highest possible standard.

I have worked within the social care sector for several years now, covering a few different roles.

A fun fact about me is that, I’ve been a Latin dancer for 13 years and have taught at corporate events in the past!

[email protected]

Karen - Assistant Care Manager

Karen - Assistant Care Manager

Hi, I’m Karen, I joined Home instead originally as a Caregiver in July 2020. Previously I’ve worked in both a Senior Admin role for the NHS and a Support Worker role for a charity organisation.

I’m looking forward to developing in my new role as Assistant Care Manager, and working alongside Angela and Clare supporting Kerry, Clients and Caregiver’s.

A fun fact about me is, I once danced on stage in 1976 at The Theatre Royal’s Christmas Panto “The Wizard of Oz “ ( I was a Munchkin ) and Pierce Brosnan was appearing as a new star!

[email protected] 

Julie Gascoyne - Care Coordinator

Julie - Client Visits Coordinator

Hello, I'm Julie! I joined the Home Instead team in 2014, like a lot of our team originally as a CAREGiver. 

Having come from a retail background, the care sector was new to me, but I soon settled into the role, and was even nominated as Home Insteads CAREGiver of the Year for 2016! 

In 2019, I decided I wanted to be more involved in the logistical side of the care we provide and took up the role of Client Visits Coordinator. In this role I work closely with Carol in helping to produce the monthly schedules for our team of CAREGivers.

[email protected]

Emma P - Square Photo

Emma P - Office Administrator

I started with Home Instead York as a CAREGiver in 2018, but quickly took up more responsibility and started doing part time work in the office along side my CAREGiver position. 

In November 2020, I became a permanent member of the office team, taking on the role of Office Administrator, working closely with Emma our Compliance & Office Coordinator, to ensure the smooth running of the office. 

[email protected]

Annette Portrait

Annette - Weekend Support Co-ordinator

I joined Home Instead in November 2013 as a CAREGiver, with over 25 years of personal experience after caring for my mother from an early age. 

In 2015 I was incredibly proud to be nominated and win the Home Instead 'CAREGiver of the year' award for the North East and Scotland.

After a couple of really enjoyable years as a CAREGiver I progressed into the office taking up the position of Key Player Assistant and most recently, Weekend Support Co-ordinator. I work from lunchtime on Friday to lunchtime on Monday to ensure smooth transition and effective weekend support for all CAREGivers across the York and Scarborough & Ryedale offices.

[email protected]