Meet the team

Luke Portrait

Luke Norbury - Owner

Luke worked in banking and in the telecommunications industry for 12 years before becoming a Home Instead Senior Care owner. He was attracted to the ethos of Home Instead after seeing how Home Instead can make a real difference to people’s lives in their own homes, as well as providing employment opportunities in the community. His role is to build relationships with local providers and organisations; look for opportunities for Home Instead to contribute to the local community and to manage the business side of the operation. Luke has 3 young children so understands how difficult it can be for family members who have to work but also have a loved one who needs support and care throughout the day.

Daphne - Portrait

Daphne - General Manager

Daphne joined the team in January 2015.
Previously Daphne has worked in senior management roles within regional publishing.
Her role is to ensure the smooth running of the office, she has a passion for people and processes and hopes that, supports, motivates and inspires the great team at Home Instead.
Daphne is a keen landscape and travel photographer and has many of her pictures published over the years.
Daphne lives in a small village north of York with her partner John who is a landscape gardener, so most of her spare time involves pushing a wheelbarrow. They also open their garden as part of the National Garden Scheme.

Karen Portrait

Karen - General Manager Assistant


Karen joined our Home Instead team in early 2016 to head up activities around recruiting and supporting our CAREGiver team. 

She has over 30 years of experience in Human Resources, much of it in the NHS.  As part of her role she also spends time in local communities raising awareness about Scams and Fraud and supporting the Dementia Friends community awareness programme.


Carol Portrait

Carol - Care Manager Registered

Carol joined us in 2013 after a friend recommended working for Home Instead. She has over 30 years of experience in the care sector working in a variety of settings. She has worked as a registered manager in the past, but joined Home Instead as a CAREGiver, because she enjoys seeing the difference the right kind of support can make to someone. She soon demonstrated the potential to take on more responsibility and was appointed to the role of Care Manager in 2014. As Care Manger Carol has overall responsibility for the service provided to clients. Carol has 4 children and twin grand-daughters, all of whom keep her busy when she's not working. 

Lorna Portrait

Lorna - Care Manager

Lorna joined Home Instead York & Ryedale in September 2015 as a CAREGiver. She worked well in her role and joined a team of Lead CAREGivers in 2017. Since then, Lorna has taken up the position of Key Player Assistant and most recently, Care Manager.

In her role, Lorna is responsible for guiding new staff through their Care Certificate, helping the Care Manager with care plans, service reviews, QA’s and on call.

Kerry -  Portrait

Kerry - Care Manager

Kerry joined Home Instead Senior Care York & Ryedale in February 2018 as a CAREGiver, she quickly moved to join our team of Lead CAREGivers and then into an even more office based role, recently taking up the position of Care Manager, a role where Kerry is responsible for conducting service reviews, quality assurance checks and performing support visits on CAREGivers. 

Jack Portrait

Jack - Finance & HR Administrator

Jack is our Finance & HR administrator. He really is a ‘Jack of all trades’ with roles including; doing payroll, mileage, billing and chasing up references and CRBs for new CAREGivers to name just a few. Jack started off at Home Instead as an Apprentice Business Administrator and after a successful year at the company he was offered his current job on a permanent basis. Outside of work, Jack is a keen drummer and often finds himself infuriating his colleagues by relentlessly tapping on his desk.

Emma Portrait

Emma - Office Administrator

Emma started working at Home Instead at the end of October 2016 having previously worked at a busy GP surgery in York.

As the Office Administrator, Emma is responsible for looking after both Client and CAREGiver files, preparing documentation, chasing car documents, booking QA’s, Service Reviews and CAREGiver support visits.

Annette Portrait

Annette - Staff Coordinator

Annette joined Home Instead Senior Care in November 2013. She has over 29 years experience in care, caring for her mother from an early age. In 2015 Annette was chosen to be CAREGiver of the year for the North East and Scotland.

She progressed to Key Player Assistant and is now Staff Coordinator. She carries out duties such as scheduling, training, on call and writing Care Plans, amongst other duties.

Jayne - Square

Jayne - Office Administrator

Jayne joined Home Instead in 2017 as a CAREGiver following a recommendation by a friend and fellow CAREGiver. 

She is originally from a Retail/Admin background and after 30 years with the same company was made redundant and so made the decision to have a complete career change with the mindset ‘if I don’t give it a go now, I never will!’. It proved to be a turning point. Jayne loves the daily challenges, but also the rewards the role brings. She has recently taken on a full time role as Office Administrator!

Zoe Portrait

Zoe - Key Player

Zoe comes from a retail background and has over 10 years retail management experience, she always wanted to start her own Beauty Business, so in 2012 went to Leeds Beauty Academy to study Beauty, she is now a fully qualified Beauty Therapist.

In 2013 Zoe become a CAREGiver with Home Instead as she wanted to be able to make a difference to provide help and support for loved ones as the Caregivers had provided to her own family.  Zoe got in to care due to her own personal experience, after her Nan, who she is very close to, became ill in 2013.  

Zoe has now taken on the role as Key Player working along side and supporting Carol Hirst in her role as Care Manager to ensure that Home Instead is providing the highest standard of care.   

Rachel Square

Rachel - Training & Development Co-ordinator

Rachel joined the team in January 2020 as Training and Development Co-ordinator. She has a background in training and coaching most recently with the NHS in Primary Care. She enjoys the challenges and rewards of supporting and empowering people to continually develop. In her role, Rachel will be responsible for the training journey for all staff, from the introduction through to continued specialist development.

CAREGiver pouring sugar onto scales as elderly lady laughs
CAREGiver looking at a cook book with elderly lady