Recognition for quality care prompts expansion of the Wimbledon and Kingston office!


Home Instead Senior Care in New Malden is a local business success story, having enjoyed rapid growth and cultivated a strong reputation in the area for quality at-home care for older people across Wimbledon and Kingston. So much so, that they are finalists for the South London Business Awards in the best small business category.

Since opening in September 2010, Clare Jefferies, owner of the award winning at-home care company, has led the business to considerable success and popularity in the local area. Home Instead has seen 400 per cent growth since this time last year, a rapid expansion of both their team of dedicated CAREGivers and their elderly clients.

The company now employ around 50 staff, a dedicated and passionate team committed to providing quality care to enable older people to remain in their own homes for as long as possible. The expansion has meant a move to a larger office at Adams House, needed to accommodate the thriving business. Training has been a key focus for the company, giving the CAREGivers the tools to provide the most appropriate person centred care, so the larger office space has allowed for a dedicated CAREGiver learning centre for additional training particularly in dementia, Parkinson’s and end of life care.

Clare said: “With the pressures of modern life and many families not living in the same area, it is often difficult to always be there when an older member of the family needs care and that’s where we come in. There is an increasing demand for specialised care packages involving Alzheimer’s and dementia care, but providing companionship is just as vital. We love what we do and are very proud of the service we provide to local people. We really are making a difference to the lives of the people we care for and its lovely to be recognised for our quality care provision”.          


A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home