The Queen’s Award for innovation -royal recognition for Home Instead

Home Instead Senior Care is celebrating royal praise today on the very special occasion of Her Majesty's 90th birthday.

The UK's No 1 homecare provider is proud to announce it has received the Queen's Award for innovation - the UK's highest accolade for business success.

The Queen's Award is hugely prestigious and honours the blueprint for care the brand has created, a bespoke model that delivers dignified, quality care in the home for older people. The award from the monarch pays testimony to Home Instead's relationship-led approach, which includes:

Homecare visits that typically last a minimum of one hour or longer.

A focus on the value of companionship and trips out alongside practical help with bathing and meal preparation.

CAREGivers and clients matched according to common hobbies and interests.

The Queen's Award recognises the growth of Home Instead - from the pilot office set up in 2005 by the Brocklebanks - to a robust network of 175 offices across the UK. The brand is made up of a family of business owners who are united in its mission: to change the face of ageing.

Today, almost 8,000 people are employed across the national operation giving care and companionship to 8,000 elderly clients. 

Trevor Brocklebank, Chief Executive, said: "We are very proud of the difference the ‘Home Instead Way' has made to older people's lives and their families in turn over the last decade.

Home Instead always wants to hear from potential new CAREGivers too, people who are inspired by the way it does things and who want to be part of its approach. It has 5,000 CAREGiver roles to fill in 2016 for people who have care running through their bones. 

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home