'Be a Santa to a Senior' Spreads Festive Cheer Amougst Lonely Hearts this Christmas!

In a heartwarming display of community spirit, our local community have once again showcased their generosity, contributing nearly 300 gifts to brighten this festive period.

The local community has shown their generosity of spirit, donating nearly 300 gifts that were delivered to over 130 people who were living alone this Christmas.

Our gift giving scheme, ‘Be a Santa to a Senior’ takes place annually to ensure people feel remembered and part of the local community at this festive time of the year.

Working with a number of local organisations including Anne Robinson, Local Area Co-Ordinator from Swansea Council, care homes and a hospice, we received nominations for people who would benefit from a gift at Christmas time.

Armed with this list, our team of Santa’s helpers collected presents at the Quadrant Shopping Centre as well as setting up drop-off zones at a number of locations across the area.

The public responded with festive generosity, resulting in the 300 donations. From slippers to hot water bottles, toiletries and chocolates, the gifts were then wrapped by our team. To make the gifts even more festive, we arranged for children from Plasmarl Primary School and Christchurch Primary School to write personalised cards for each recipient.

Commenting on the heart-warming campaign, Marketing Manager at Home Instead Swansea, Kate Webb, said, “We would like to thank the local community for the generosity they have shown in supporting this year’s Be a Santa.

“Thanks also to the businesses who got involved as collection points and a special thank you to the school children who designed and wrote some really beautiful cards for recipients to open with their gifts.

“Christmas can be a challenging time for many ageing adults, but it’s great to see the community coming together for those in need.”