Proud sponsors of ITV’s Love Your Weekend
We’re kicking off 2026 with an exciting, year-long TV campaign, as Home Instead becomes the proud sponsor of popular and much-loved ITV show, Love Your Weekend With Alan Titchmarsh.
The TV show blends entertainment and lifestyle topics – from living well at home to pursuing activities outdoors . Our series of idents (short films) appear at both the beginning and end of the show and either side of each advertisement break, boosting awareness of home care and illustrating how Home Instead can support ageing adults to continueliving in their own homes.
Each short film represents one of the many ways ourCare Professionals support clients, from medication reminders, to personal care; not to mention the fun times and laughter they share. Initially, you will see characters John and Ben bring these stories to life, accurately portraying the bond that Care Professionals and their clients form. As the campaign enters the Spring, two new characters will be introduced, showing different examples of these client and Care Professional relationships and sweet moments between them.
Martin Jones MBE, CEO of Home Instead UK & International, says: “It’s a big year for us as we bring Home Instead back to mainstream TV screens once again. Love Your Weekend is a fabulous programme which celebrates what we enjoy doing in our spare time. Our care is person-centred and enables clients to do the leisurely things they love, so the show is a perfect fit for us.
“It’s important that people understand the care options available to them, and particularly the fact that they or their older loved ones can continue living at home. Our short films capture the happiness and comfort our clients feel, rooted in the independence they enjoy by staying in their own homes.”
It’s our seventh major TV campaign, and the first under our new branding which we launched earlier in 2025. We first aligned with ITV’s ‘Love Your’ series with sponsorship of Love Your Garden in 2021 and 2022 and following a successful sponsorship of ITV3’s Late Evenings in 2020. We are very proud that, through the power of TV, our investments are making a difference and raising awareness of high quality home care in the UK.
There will be a New Year’s Day special of the programme, called Love Your New Year’s Day With Alan Titchmarsh. This will be followed by a new series of Love Your Weekend With Alan Titchmarsh, beginning on Sunday 4th January and airing until the summer, with further episodes planned to return in the Autumn.