The Third Stair- TV Advert Launching on October 1st!
On October 1st our very first national TV campaign will go live and will help to showcase the importance of helping older people to stay at home where they feel happiest, for longer.
At Home Instead Ruislip we are proud to provide care which is completely person-centred and has our clients at the heart of all we do. That’s why we’re excited to be able to showcase Home Instead care through our CAREGiver Christine and client Stanley.
The concept of the advert, which will be shown on channels such as ITV, Channel Four, Five and Sky, focuses on what makes a house feel like ‘home’. For our client Stanley, the ‘creaky’ Third Stair in his home is what reminds him of his late wife Margaret and the cherished memories he has there.
We’re also proud that another version of the advert will show Christine’s story and what she enjoys about working as a CAREGiver.
Our ageing population means that more and more older people need support and we’re hopeful that our campaign will reach more people with the message that help is out there.