Podcast sponsorship makes a return!

We’re excited to be sponsoring another series of the popular ‘What If?’ podcast with TV personality Lorraine Kelly and daughter Rosie.

Kicking off in December with guest Welsh actor and singer Luke Evans, the series captures conversations with celebrities about life-changing decisions they made and life’s ‘what if…’ moments.

As keen supporters of Home Instead, Lorraine and Rosie are backing our campaign to encourage more people to have the all-important ‘Care Conversation’ with loved ones before it’s too late. Lorraine and Rosie will also be encouraging people to consider a career in care.

Speaking about the sponsorship, Home Instead’s Brand and Marketing Director Lee Chapman said: “As a brand we’re thrilled to once again be part of this exclusive sponsorship with Lorraine and Rosie and the ‘What If?’ podcast.

“Last series there were some really interesting guests, including our special episode with Naughty Boy who spoke so candidly about life caring for his mum with dementia. We hope these conversations prompt even more discussions about care and the opportunities there are working in care and we look forward to the line-up this series.”

Guests planned for series four include Professor Brian Cox, Coronation Street actress Sally Dynevor, singer Aled Jones, actress Judi Love and Paralympian Sir Lee Pearson CBE.

This series runs from December through to spring and listeners will hear Home Instead advertising at the start, middle and end of the recording. There will also be a special Home Instead episode during the series featuring Scott Mitchell, Dame Barbara Windsor’s widower who will talk about his experience caring for his beloved wife who had Alzheimer’s.

Lorraine said: “We’re so pleased Home Instead is back on board for another series of inspirational conversations with some fantastic guests. It’s all about encouraging people to talk openly – about life, about their career, family and how they want to age too. Rosie and I love hearing all of the amazing stories and helping to spread the word about the importance of the Care Conversation and career opportunities in care too.”

Find out more about having the Care Conversation or listen to the podcast.