Taking Action for a Dementia Friendly Norwich

Businesses, charities and a range of public bodies have come together in a new initiative to make Norwich a dementia friendly city.

An event at the Forum on the 25th January publicly unveiled Norwich City Dementia Action Alliance and the pledges that founding members have made. The Sheriff of Norwich, Richard Marks, declared the Alliance launched.

Founding members include Home Instead Senior Care, Jarrolds, the John Lewis Partnership, Norwich Older People’s Forum, Norwich Clinical Commissioning Group (which brings together GPs), Norse Care, Norwich Airport, the Millennium Library, Cotman Housing, Norwich Cathedral, Riverside Leisure Centre, Open, Norfolk Museum Service, East of England Co-op, Norfolk and Norwich Festival, Norwich Theatre Royal, Archant (publisher of the EDP and Evening News) and AgeSpace.

Susan Ringwood, chief executive of Age UK Norwich and chair of the alliance, said: “There is so much going on in the city already to help make it possible for people to live well with dementia. We wanted to showcase that and encourage others to join us. People need to know that they can continue to have a fulfilling life after a diagnosis of dementia.”

“We all have a role to play in that - by helping to make the city safer, more accessible and friendlier- it’s about more of us - just as members of the public - understanding the particular difficulties of those living with dementia, and not being frightened by it”.

Chris Carter, managing director of Home Instead Senior Care said “Many clients we care for experience some form of dementia. By making Norwich a dementia friendly city, we can help enhance the lives of older people whether they are at home or out and about in their local community.”

Home Instead Senior Care can provide a range of support to people who would like to find out more about dementia or caring for people with the condition. We offer free Dementia Friends sessions and more in depth free workshops which provide more information, tools and techniques.

To find out more about the services provided by Home Instead in Norwich, including our free dementia training, please call 01603 482116 or visit www.homeinstead.co.uk/norwich.

To find out about the Norwich City Dementia Action Alliance, see Facebook @dementiafriendlynorwich

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home