Norwich Care boss says ‘You Can Care’

Norwich based care boss, Chris Carter, has launched a campaign, ‘You Can Care’, to address the local shortage of care workers.

Chris, who owns and runs the Norwich office of at home care provider, Home Instead Senior Care, will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care jobs can be.

According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 job vacancies in the social care sector at any given time.

Our ageing population has created a huge requirement for care services and Chris reports that the national picture is reflected here in Norwich. Home Instead, who specialise in care for older people in their own homes is hoping to fill 75 jobs in 2018 in order to keep pace with demand.

Speaking about the campaign launch, Chris said, “There are so many wonderful moments and human stories that go hand in hand with the role of a CAREGiver. With the ‘You Can Care’ campaign we’re planning to give people a window into just a few of these. Our team will be sharing a few images and updates tagged with the hashtag #youcancare to show the world why they love their jobs and how care giving can be a genuinely rewarding career for the right people.

“We have many amazing CAREGiver’s delivering care to the elderly in our community. Although they are all unique individuals they possess common traits – patience, kindness empathy, attentiveness, dependability and integrity.”

The hashtag #youcancare has been created to support the recruitment campaign. As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.

For more information about Home Instead, call 01603 482116 or visit You can also find information on the recruitment campaign if you search #youcancare on Facebook and Twitter.

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home