Chris Carter, owner of Home Instead Norwich, has won an England Director of the Year Award from the Institute of Directors (IoD)

Winning the People Director of the Year Award, Chris was credited for empowering his home care company team to progress in their careers and creating an environment inclusive of all. It was judged according to the IoD’s rigorous standards for good corporate governance, ethical leadership, and professional excellence. Chris was shortlisted alongside directors from other high profile companies, including HSBC Life and Blue Sky HR Consultancy.

Supporting older people in their own homes with a range of needs, employees of Home Instead Norwich need strong leadership support to stand them in great stead to deliver quality care. With learning and development plans overseen by Chris, care professionals and members of the management team are on a clear career pathway that offers ongoing opportunities to undertake training and develop new skills and experience.
Throughout his 16 years of running Home Instead Norwich, Chris has countless success stories illustrating his leadership strength, not least a care professional who joined the company and at first didn’t feel capable of supporting a challenging client with dementia. Fast forward a few years, and she won a national dementia award for the difference she made to this person’s life.

Chris Carter says: “What an honour to win this award! I’m proud of the many people
who have been part of my team over the years. I’ve had the chance to support their
professional growth, and that along with their dedication and hard work has helped
them achieve things they never thought possible when starting their journeys.
“I’d like to thank my team who are so committed to making a positive difference in the
lives of their colleagues, clients and the local community. I’d also like to thank the
coaches and mentors who have helped me grow so much over the years, and my wife
who is always patient, encouraging and supportive.”
As a proud local businessman, Chris plays an active role in the community, having delivered workshops highlighting how we can be more accommodating of older people.
His other award wins include a ‘Positive Impact in the Community’ award at the Eastern Daily Press Business Awards.
