The scams targeting older adults... and how to stop them.

At Home Instead Lewes District and Uckfield, keeping older adults safe is one of our top priorities.

Concerned older woman on phone in armchair potentially receiving scam call at home

Sadly, scams aimed at older people are becoming more common and more sophisticated, so understanding the risks and how to avoid them is really important.

Who is affected?

Scams can affect anyone, but older adults are especially at risk. Research shows an older adult in the UK is targeted every 56 seconds, and many lose thousands of pounds when they do fall victim. The emotional impact can be just as damaging, with many people left feeling anxious, worried, or less confident answering the phone or opening the door.

Why are older people targeted?

Scammers often focus on older adults because they may have savings, own their homes, or simply because they’re more trusting. Others may feel lonely or be less familiar with modern technology, making them easier for fraudsters to exploit.

Common scams to look out for

Telephone scams:
Fake calls from “banks,” “HMRC,” or even someone pretending to be a grandchild in trouble. These scammers create urgency and pressure you to act fast.

Doorstep scams:
Rogue traders offering cheap home repairs, then disappearing or doing very poor work.

Pension and investment scams:
Cold calls promising early access to pensions, huge returns, or “safe” crypto opportunities.

Romance scams:
Fraudsters form emotional connections online before asking for money.

Tech support scams:
Callers claiming your computer has a virus and needing remote access.

Fake NHS or charity scams:
People pretending to represent health services or charities to steal your information or money.

How to protect yourself

Be alert to:

  • Pressure to act quickly
  • Requests for secrecy
  • Unsolicited phone calls, emails, or visitors
  • Offers that seem too good to be true

Practical tips:

On the phone:
Let unknown numbers go to voicemail, never share personal details, and hang up if something feels off. Call your bank back on the official number if unsure.

At the door:
Use a chain, ask for ID, and never agree to work on the spot.

Online:
Avoid clicking suspicious links, use strong passwords, and don’t share personal information.

Finances:
Check statements regularly and talk to a trusted friend or family member before making big decisions.

If you think you’ve been scammed

Don’t blame yourself! These scams are designed to catch people out. Instead, act quickly:

  • Report it to Action Fraud
  • Tell your bank
  • Change any passwords you shared
  • Keep any evidence
  • Reach out to Age UK or Citizens Advice for support

How Home Instead can help

Our Care Professionals don’t just provide quality care, they’re also an extra layer of protection. We can help by:

  • Offering companionship to reduce isolation
  • Keeping an eye on suspicious calls or doorstep visitors
  • Helping to spot unusual messages or requests
  • Supporting with trips to the bank or post office
  • Noticing changes in behaviour that might signal something is wrong
  • Being someone trusted to talk things through with
  • Stay connected, stay safe

Regular contact with family, friends, and trusted services is one of the best ways to stay protected. If something feels wrong, trust your instincts and don’t be afraid to say no.

If you’d like advice or support, or want to know how Home Instead Lewes District and Uckfield can help protect you or your loved one, please get in touch. Just call 01273 427040. We’re here for you every step of the way.