Joanna McCall, General Manager of a local homecare company, has launched a campaign titled ‘You Can Care’, to address the local shortage of care workers.
Joanna runs the Ipswich, Felixstowe and Woodbridge office of Home Instead Senior Care, a CQC Outstanding-rated at-home care provider. The caring team will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be.
According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.
Our ageing population has created a huge requirement for care services and Joanna reports that the national picture is reflected here in the local area. Home Instead, who specialise in care for older people in their own homes is hoping to fill 50 jobs in 2018 in order to keep pace with demand.
Speaking about the campaign launch, Joanna McCall said, “We want to show people the human stories, the fantastic relationships and the real side of caring, as it should be. Being a CAREGiver can be a wonderfully rewarding career for compassionate people and the new ‘You Can Care’ campaign will champion all the positive aspects of care.
“We have many amazing people delivering care to our seniors who are in their 40’s, 50’s, 60’s and 70’s. Although they are all unique individuals they possess common traits – patience, kindness, empathy, attentiveness, dependability and integrity.”
The hashtag #youcancare has been created to support the campaign. As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.
(Picture is of our first Caregiver Orientation Training in 2018)