Caring Company Promotes Dignity and Respect

Home Instead in Harrogate, Ripon and Thirsk have pledged their continuing support for the national ‘Dignity in Care’ campaign, headed by Dignity Ambassador Dame Joan Bakewell to promote treating people with dignity as a basic human right.

 “Dignity Action Day highlights a more respectful way of behaving towards vulnerable people. The very old and the very young clearly need our respect, but it wouldn't do any harm to spread the dignity message across the population – then we can all benefit.”

Dame Joan Bakewell, Dignity in Care Ambassador

Dignity Action Day, 1st February 2018, is an annual opportunity for health and social care workers, and members of the public to uphold people's rights to dignity and provide a truly memorable day for people who use care services. Dignity Action Day aims to ensure people who use care services are treated as individuals and are given choice, control, and a sense of purpose in their daily lives.

 Home Instead who won the Queen’s Award for Enterprise in 2016 for their innovative approach to care, the first and only home care brand ever to have received a Queen’s Award for Enterprise. To receive the award for innovation is a real reflection of the truly pioneering approach Home Instead have taken to providing care for older people in North Yorkshire.

 Home Instead co-owner, Sheena Van Parys commented: “It is important to raise awareness of Dignity Action Day to promote the values it represents because we believe that care services must be person centered; people must be treated with respect, as individuals, and provided with the high-quality care they deserve.”

 Sheena added; “Throughout February ‘Dignity and Respect’ will be the theme for our caregiver and office team meetings, there will be a viewing of Amanda Waring’s powerful short film entitled ‘What Do You See?”, our employees will be encouraged to become Dignity Champions and the ‘10 Dignity Do’s’ that we value every day at Home Instead will be highlighted, these are:

  • Have a zero tolerance of all forms of abuse.
  • Support people with the same respect you would want for yourself or your family.
  • Treat each person as an individual by offering a personalised service.
  • Enable people to maintain the maximum level of independence, choice, and control.
  • Listen and support people to express their needs and wants.
  • Respect people’s right to privacy.
  • Ensure people feel able to complain without fear of retribution.
  • Engage with family members and carers as care partners.
  • Assist people to maintain confidence and a positive self-esteem.
  • Act to alleviate people’s loneliness and isolation.

 To find out more and to sign up to be come a Dignity Champion visit:

To contact Home Instead Harrogate call 01423 774490, Ripon 01765 530400, Thirsk 01845 440510 or visit: