Local care boss, Sheena Van Parys, has launched a campaign, ‘You Can Care’, to address the local shortage of care workers.
Sheena, who co-owns and runs the Harrogate, Ripon and Thirsk office of at home care provider, Home Instead, will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be.
According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.
Our ageing population has created a huge requirement for care services and Sheena reports that the national picture is reflected in the local area. Home Instead, who specialise in care for older people in their own homes, is hoping to fill 75 jobs in 2018 in order to keep pace with demand.
Speaking about the campaign launch, Sheena said, “There are so many wonderful moments and human stories that go hand in hand with the role of a CAREGiver. With the ‘You Can Care’ campaign we’re planning to give people a window into just a few of these. Our team will be sharing a few images and updates on social media, tagged with the hashtag #youcancare to show the world why they love their jobs and how care giving can be a genuinely rewarding career for the right people.
“We have many amazing caregivers delivering care to the elderly in our community. Although they are all unique individuals they possess common traits – patience, kindness empathy, attentiveness, dependability and integrity.”
The hashtag #youcancare has been created to support the campaign. As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.
For more information about Home Instead, call 01423 774490 or visit https://www.homeinstead.co.uk/harrogate. You can also find information on the campaign if you search #youcancare on Facebook and Twitter.