Be Scam Aware - Protecting Our Elderly in North Yorkshire

Sheena Van Parys from Home Instead.
Sheena Van Parys from Home Instead.

Local at-home care provider, Home Instead, has partnered with national scam awareness charity, Think Jessica, to launch a public education programme and is offering tips and advice to educate older people on how to protect themselves from falling victim to mass market scams.

As part of the campaign, the team at Home Instead in Harrogate, Ripon and Thirsk will be rolling out a series of workshops in the local area in the coming months. The aim of the workshops is to share information with attendees on the scale of the problem and the most common scams targeting the elderly as well as what to do if they have fallen victim to scammers.

Home Instead has also put together a free ‘Senior Fraud Protection Kit’ which contains; information on the most common scams, tools to help assess the risk of an elderly loved one, plus really useful checklists to help seniors take practical action to lower the risk of becoming a victim of a scam.

Owner and organiser of the workshops, Sheena Van Parys, said, “The ‘Faceless’ criminals who use email, telephone and post to lure their victims into parting with their life savings, personal banking information and other assets, often prey in particular on the elderly who they see as easy targets for their crimes.

“These types of scams defrauded individuals in the UK of an estimated £3.5 billion each year and have very serious consequences for the elderly who can suffer devastating emotional distress plus loss of confidence and trust which can lead to a loss of independence. Therefore, in launching the Senior Fraud Protection programme, it is our hope that we can branch out into the wider community and keep as many people as possible better informed and better armed with the knowledge to correctly recognise and respond to scams and scammers.”

For information regarding Home Instead’s workshops, please call 01423 774490 or visit or to download a free copy of the Senior Fraud Protection Kit, please visit the Information & Resources section of