Home Instead launches Stay Nourished campaign

We are launching a national awareness campaign that will support one of the biggest challenges faced by people as they age – nutrition.

Around one-in-ten older people in the UK are thought to be malnourished or at risk of malnutrition1, and it is often one of the biggest worries for families with ageing loved ones.

In response to this, we have created Stay Nourished, a campaign that will give families advice on nutrition for older people, dispel some of the myths about eating as we age and encourage continued enjoyment of food.

Designed in consultation with specialists at Bournemouth University’s Ageing and Dementia Research Centre, our campaign will help families and CAREGivers understand the importance of nutrition and how to spot signs of malnutrition.

Three in ten (27%) over 75 think that they don’t need to eat as much now they are older.

Over a third of over 75s (34%) regularly skip meals (i.e. once a week or more). Nearly one in ten on a daily basis (9%).

Half of over 75s (50%) say they eat smaller meals. One in ten (10%) don’t have as much money to spend on food and 12% have lost weight as a result of getting older.
More than half of over 75s (56%) only eat with someone else once a week or less often. Nearly one in five (19%) go three months or longer without eating a meal with someone else.

One in five over 75s (20%) struggle to cook their own food
We commissioned the survey of 1013 adults aged 50+ after previous Home Instead research found that more than a quarter (26%) of people looking for home care support for elderly relatives were worried about what, how much and with who their relatives were eating – making it their biggest worry.

Martin Jones, managing director of Home Instead, said: “Food and nutrition play such an important role in our well-being and health – particularly as we get older. Malnutrition is a serious issue, which is compounded by, and exacerbates, other serious health issues often experienced by older people.”

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home