Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Edgbaston Team

Franchise Owner/ Care Manager - Terry Cheung

At a young age I was brought up by my grandparents in Hong Kong before reuniting with my parents in the UK in 1970s. I have a tremendous respect for elderly people and have always aspired to working in the community for the elderly.


Before entering the care sector, I worked as certified PMP Business Project Manager in the insurance sector in London, Germany and Hong Kong.


During 1996, my grandfather in Hong Kong was diagnosed with a terminal kidney disease. He was a HK film director and fiercely independent, he would travel the world with his camera and was still playing badminton in his 70’s! But when I arrived at his hospital bed, I saw a frail and weak man curled up in his bed and could hardly speak.


Instantly I thought to myself  “ it’s not about money or materialistic possessions that he needs but how much love and dignity we can give to him... ”


I decided to give up my consulting career and returned to Hong Kong to look after my grandfather. Later on, he was also diagnosed with Alzheimer’s disease and he would not be able to tell the difference between day and night. Although it was a very stressful and difficult times but I am glad I was there to be with him by his side during his final years.


Returning to UK I got married with two children. Unfortunately in 2005, my mother-in-law passed away with a stroke, I went back again to Hong Kong to look after my father in law to help him adapt to daily routines as a single person. It was very difficult period for my father in law as they have been married for over 60 years.


It was both my grandfather and my father-in-law that inspired me to look for opportunity to help out within the local community in Birmingham. In 2009, after much searching, I met Trevor Brocklebank the Master Franchisor for the United Kingdom and knew instantly that the Home Instead Senior Care model was just what I was looking for. Trevor’s passion to change the face of ageing was evident and infectious.  I look forward to making a difference and empowering clients to live independently, I knew this was the right choice for me.


In addition to my MSc and certified PMP as project manager which allows me to efficiently run the office, I undertook numerous formal training and achieved NVQ qualification in Leadership and Management in Health and Social, I am also a qualified People Handling and Risk Assessment Trainer as well as qualified in Dementia and Mental Health area.

Community Liason Coordinator - Jennifer Karim

At a young age I spent 15 years looking after my mother who had suffered from manic depression schizophrenia.


I was going to apply for a bus driver role when I saw an opportunity to help out at the local community by becoming a Caregiver at Home Instead.


I joined Home Instead when the Birmingham office was first opened in April 2009 and since then I have taken various role from Senior Caregiver to Quality assurance officer.  In order to promote a comprehensive services to our clients so they can remain independent in their own home, my current role is full time finding out what services are available in the local community so that I can offer them to our clients and their family members in order to support their needs.


To me Home Instead is one big family and our family are growing all the time!

Deputy Care Manager - Susan Parkes

I was previously coming from supervisory role in children nursery but after spending years bringing up my children, looking after my own grandmother with Alzheimer’s and my grandfather with cancer. I wanted to make a change in career and bring a smile to people around me.


I joined Home Instead in Birmingham as a Caregiver and I thoroughly enjoyed the companionship with my client - we would play jigsaw puzzles, go out with her friends to play bridge and go out to supermarket to get ingredients to cook together after watching Jamie Olivers! – My clients are extended family members to me.


I was promoted to Senior Caregiver and fast tracked training to work in the office involving with scheduling and now acting as Care Manager running the office. I have completed my NVQ level 2 and 3 in Health and Social Care and working towards my NVQ level 4 in Leadership and Management as well as a number of training from Mental Health, Learning Disability to Dementia training


Running Home Instead is hugely rewarding and I love nothing more than receiving positive testimonials from our clients and learning about the difference our caregivers are making to their everyday lives. We are known for the quality of care we provide and many of our clients come to us by recommendation. We are considered the best in the area which is attributable in many instances to our reliability, we do exactly what we say we will do and our caregivers always go the extra mile to ensure we provide excellent care and support.


Staff Scheduling Coordinator - Mohammad Chouhan

Mohammad is a Bsc (Hons) Business IT graduate, and has also held Managerial positions in National fast food chain Papa John’s, where he was in charge of running the business on a day-to-day basis. Mohammad joined Home Instead as an Administrator in 2010. He is now responsible for the overall management of scheduling of caregivers, working closely with other management staff to ensure compatibility between our caregivers and our clients. 


Mohammad is working towards his long term aim, which is to run his own Home Instead office to make a difference in the local community!

Recruitment and Retention Coordinator - Sharon Beadle Dawson

Sharon joined Home Instead as a Caregiver because she not only wanted to work with older people, but also wanted to work for an employer that would invest in its employees. Sharon already armed with a Bachelors degree in sociology but as Home Instead encourage its Caregivers to excel in their role, that within 12 months she has successfully completed a Dementia Course, as well as an NVQ Level 2 and Level 3 in Health and Social Care. In addition to her academic success, Sharon has also been recognised for her diligence in her work and has been promoted to Recruitment and Retention Co-ordinator.


Another key factor to working for Home Instead over any other care providers is Home Instead’s excellence in dementia care. Previously Sharon worked with the NHS Mental Health Older People team. She found working with older adults with mental health problems fascinating and is keen to continue to develop her expertise in dementia with Home Instead given the award winning training in Alzheimer’s care which was jointly developed with Alzheimer’s renowned scientist - George Glenn Medical Institute in USA.

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