Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Edgbaston Team

Franchise Owner - Terry Cheung

Franchise Owner - Terry Cheung

Hi, I'm Terry. 


At a young age I was brought up by my grandparents in Hong Kong before reuniting with my parents in the UK in 1970s. I have a tremendous respect for elderly people and have always aspired to working in the community for the elderly.


Before entering the care sector, I worked as certified PMP Business Project Manager in the insurance sector in London, Germany and Hong Kong.


During 1996, my grandfather in Hong Kong was diagnosed with a terminal kidney disease. He was a HK film director and fiercely independent, he would travel the world with his camera and was still playing badminton in his 70’s! But when I arrived at his hospital bed, I saw a frail and weak man curled up in his bed and could hardly speak.


Instantly I thought to myself  “ it’s not about money or materialistic possessions that he needs but how much love and dignity we can give to him... ”


I decided to give up my consulting career and returned to Hong Kong to look after my grandfather. Later on, he was also diagnosed with Alzheimer’s disease and he would not be able to tell the difference between day and night. Although it was a very stressful and difficult times but I am glad I was there to be with him by his side during his final years.


Returning to UK I got married with two children. Unfortunately in 2005, my mother-in-law passed away with a stroke, I went back again to Hong Kong to look after my father in law to help him adapt to daily routines as a single person. It was very difficult period for my father in law as they have been married for over 60 years.


It was both my grandfather and my father-in-law that inspired me to look for opportunity to help out within the local community in Birmingham. In 2009, after much searching, I met Trevor Brocklebank the Master Franchisor for the United Kingdom and knew instantly that the Home Instead Senior Care model was just what I was looking for. Trevor’s passion to change the face of ageing was evident and infectious.  I look forward to making a difference and empowering clients to live independently, I knew this was the right choice for me.


In addition to my MSc and certified PMP as project manager which allows me to efficiently run the office, I undertook numerous formal training and achieved NVQ qualification in Leadership and Management in Health and Social, I am also a qualified People Handling and Risk Assessment Trainer as well as qualified in Dementia and Mental Health area.

Deputy Manager Team Leader- Susan Parkes

Deputy Manager Team Leader- Susan Parkes


I’m Sue. I am a Mother to three Daughters and previously came from a Supervisory role in a Nursery. After, years of bringing up my own children, looking after my own Grandmother with Alzheimer’s and my Grandfather with cancer. I wanted to make a change in career and bring a smile to people around me.

I joined Home Instead as a Caregiver and I enjoyed my companionship with my client; we would complete jigsaws, go out together like to the supermarket to get ingredients to cook together. After watching Jamie Oliver’s! My clients are extended family members to me.

I was promoted to Senior Caregiver and fast tracked training to work in the office involving with the scheduling and now acting as care manager running the office. I have completed my NVQ Level 2, 3 and 4. Working towards my NVQ Level 4 in Leadership and Management as well as a number of training from mental health, learning disability to dementia training.

It October, it is going to be nine years working for Home Instead Running Home Instead is hugely rewarding and I love nothing more than receiving positive testimonials from our clients and learning about the difference our caregivers are making to their everyday lives. We are known for the quality of care we provide and many of our clients come to us by recommendation. We are considered the best in the area which is attributable in many instances to our reliability, we do exactly what we say we will do and our caregivers always go the extra mile to ensure we provide excellent care and support. I like making a difference to people's lives also to the ones with only us its makes a huge difference.


Staff Coordinator - Catherine Gordon

Staff Coordinator - Catherine Gordon


I’m Catherine Gordon.

I have recently joined Home Instead, my role is the Staff Coordinator.

I previously worked as a Senior Care assistant with a smaller company however, prior to that my background was Finance and Banking. My move to Home instead has given me the opportunity to draw together my previous experience but, also enables me to still be part of caring within the community which has been a conscious career and lifestyle change. Being a part of the Office Staff is extraordinary as, we all do what we do best which is, to help each other when needed.

I am here to support everyone and ensure that you are able to meet the requirements of our clients as Care Givers however, there may be times when you as individuals need a helping hand and hopefully that’s where you will feel comfortable to come and speak to me and try and find a solution together.  As part of my role I will be covering calls and out doing spot checks. I support staff, if there is any issues or enquiries I’m only ever a telephone call away and am here, willing to help everyone.

Recruitment Coordinator - Dawn Stokes

Recruitment Coordinator - Dawn Stokes

Hello, I’m Dawn.

I’m the Recruitment and Retention Coordinator. I have been working in care for around ten years now. I started my job in care when my Granddaughter passed away, I wanted to make a difference to people’s life and do it all in her honour. I am a single mother to seven children and soon will have fourteen grandchildren. Before starting care, I was a qualified bricklayer and plasterer. I got bricklayer of the year and went to Westminster for an award.

My previous employment was care in the community, scheduling, setting up new clients and administration. I came to work for Home Instead due to the brilliant feedback and as it is the world wides largest non- medical care company. 

Within my role, I interview and recruit new Caregivers. I love working with and meeting new people and I am responsible for the new Caregivers, I use my caring nature to assure they are comfortable with the job and are enjoying it.

Care Coordinator - Karen Summers-Mann

Care Coordinator - Karen Summers-Mann

Hi, my name is Karen Summers-Mann.

I am a Mother to two grown up daughters and I have a cat called ghost. I became a member of Home Instead Senior care in September 2016. I am a Field and Care Coordinator.

I have worked in the care industry since 2009. I have NVQ Level 2 and 3 in Health and Social Care. I also, have a Level 2 NVQ in Customer Services. I have recently completed a First aid course where I am defibrillator trained. I have previously, worked in 24 hour supported living care. I was a night manager in a dementia home.

I came to Home Instead as I like looking after the elderly and making a difference to their lives. I enjoy my job very much. The team in the Edgbaston office are amazing. We all get on really well. In my spare time I enjoy socialising, walking and going away for the odd weekend.

Staff Scheduling Coordinator - Mohammad Chouhan

Staff Scheduling Coordinator - Mohammad Chouhan

Mohammad is a Bsc (Hons) Business IT graduate, and has also held Managerial positions in National fast food chain Papa John’s, where he was in charge of running the business on a day-to-day basis. Mohammad joined Home Instead as an Administrator in 2010. He is now responsible for the overall management of scheduling of caregivers, working closely with other management staff to ensure compatibility between our caregivers and our clients. 


Mohammad is working towards his long term aim, which is to run his own Home Instead office to make a difference in the local community!

Learning and Development Coordinator - Wendy Gordon

Learning and Development Coordinator - Wendy Gordon

Hello, I’m Wendy.

I am the Training and Development co coordinator. I have worked in care for over twenty years now. I started in care after caring for my Father in Law. During my time in the care sector I have worked as a Care Support worker, Review officer, Deputy Manager, Administrator and Book keeping. I previously worked for CERs. During my previous employment, I met clients who received Home Instead services and they could not speak highly enough of the company. Caregivers, who worked for Home Instead were all delighted with their job.

I have worked for Home Instead for over two years and thoroughly enjoy my job I look forward to coming to work every day because I can go home at the end of each day and know I have made a difference to somebody else’s day. I work for Home Instead because we all put the client’s needs at the heart of everything we do.

Within my role, I provide workshops to potential caregivers, this will provide new staff with all the tools and training they need to become a good caregiver at Home Instead. Then, they are also ready with all the training and experience. I also, access training for staff and organise distant learning courses for staff for instance, Health and Social Care qualifications.

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