Home Instead UK Sponsors Love Your Weekend with Alan Titchmarsh

We’re proud to share some exciting news for the Home Instead family and the wider care community. Home Instead UK has become the official sponsor of ITV’s much-loved programme, Love Your Weekend with Alan Titchmarsh. The sponsorship launches in 2026 and will run as a year-long national campaign.

This partnership reflects Home Instead’s continued commitment to celebrating later life, meaningful connections, and the importance of enjoying everyday moments — especially at home.

A Perfect Partnership

Love Your Weekend with Alan Titchmarsh is a programme that resonates with millions across the UK. From gardening and nature to food, wellbeing and heartfelt conversations, the show is all about slowing down and appreciating life’s simple pleasures.

These values align closely with Home Instead’s mission: to support people to live well, independently, and happily in their own homes for as long as possible. The sponsorship provides a wonderful opportunity to highlight how compassionate, relationship-led care enables people to continue enjoying the moments that truly matter.

Celebrating Care, Companionship and Connection

Throughout the year-long campaign, Home Instead will be championing the role of care in enhancing quality of life — not just for older adults, but for their families too. At its heart, home care is about far more than practical support; it’s about companionship, trust and enabling people to maintain routines, hobbies and independence.

Whether it’s enjoying a quiet cup of tea, tending to the garden, watching a favourite TV programme, or spending meaningful time with loved ones, these moments make up a life well lived. Home Instead carers play a vital role in making this possible every day.

What This Means for Our Local Community

As part of the wider Home Instead network, we’re incredibly proud to be part of a brand that is recognised nationally for excellence in care. This sponsorship helps shine a spotlight on the positive impact of home care and opens up important conversations around ageing well, dignity, and support at home.

Here at Home Instead, we see first-hand how personalised, high-quality care transforms lives — not just at weekends, but every day of the week.

Looking Ahead to 2026

As the campaign rolls out across ITV in 2026, we’re excited to see Home Instead represented on such a trusted and uplifting platform. It’s a celebration of later life, community, and the power of care to help people truly love their weekend — and every day.

If you’d like to find out more about our home care services or how we support individuals and families locally, please don’t hesitate to get in touch with our friendly team.

Because everyone deserves to love life at home.