Celebrating summer on ITV
With winter well behind us, spring bringing new hope (we need it this year more than ever) and the prospect of summer to look forward to, we are delighted to be partnering once again with ITV to be the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer.
This latest initiative follows our recent sponsorship of ITV’s Love Your Garden which also featured Alan Titchmarsh. Through short films (known as TV idents), voiced by Alan himself, the partnership will allow us to continue to raise awareness of home care and the really positive impact it can have on a person’s life. These idents will appear at the start and end of each segment of the show.
The first show of Spring into Summer with Alan Titchmarsh airs on April 5th at 8pm. This will be the first in a series of nine 30 minute episodes. Each show will feature celebrity guests and experts with a focus on celebrating being allowed back outside and making the most of our outdoor space. Alan, along with his guests will be giving viewers a range of advice on all things related to this time of year and the great outdoors.
Sounds like a breath of fresh air!
Speaking about the ongoing partnership with ITV and Alan Titchmarsh, brand and marketing director Lee Chapman said, “It’s really important to us to continue engaging with the British public to share our story about home care as a choice in later life.
“The majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign we will inspire families and their loved ones and let them know that this is possible.
“We are thrilled that Alan will continue to represent the Home Instead brand on prime time television. Response to our previous campaign tells us that he resonates with our target consumer.
“Each ident is designed to show ‘a life well lived’ at home and will highlight older adults who have led fulfilling lives.”