Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Cannock Team

Anna Erotokritou - Recruitment & Social Media Coordinator

Anna Erotokritou - Recruitment & Social Media Coordinator

Anna commenced employment with Home Instead Senior Care in 2017 after 10 years in customer service and recruitment roles.

Anna is responsible for all recruitment and marketing for Home Instead Senior Care Cannock which in these modern days includes using Facebook, Twitter, our own website and jobs boards to ensure that the very best candidates for the CAREGiver role are attracted.

Anna chose to work for Home Instead Cannock as she admires how the clients and caregivers are valued and also because she felt that by recruiting only the very best CAREGivers, she could make the difference to a vulnerable persons life.

Anna enjoys working as part of a strong established team and looks forward to meeting potential new CAREGivers.

Anita Chew - Senior CareGiver

Anita Chew - Senior CareGiver

Anita started her career in the care sector in 2002 as a care assistant with Walsall council, she quickly progressed to being promoted to Senior Line Manager, managing the hospital to home care service.

During Anita’s extensive career she has varying experiences caring for different sectors of vulnerable clients, including being a Manager for adults with learning disabilities and managing a respite home, also for clients with learning disabilities.

Anita progressed to being a Care Manager but decided that she would like to work for a Company that shared her ethos and desire to deliver quality care to their clients and thought the Company was more important than the position. This bought Anita to Home Instead Senior Care as a CAREGiver, Anita was impressed that CAREGivers were actually allowed to care for their clients in the correct way, allowing time and person centred care, something that she had previously not found was available. Anita was soon promoted to the position of Senior CAREGiver with Home Instead and assists the other members of the team assisting CAREGivers to become trained to the highest standards and also to visit clients to ensure that they are happy with the service they provide. Anita says that she is really enjoying working in domiciliary care rather than a care home, assisting clients to remain living independently in their own home.

Jenny Murphy - Senior CAREGiver

Jenny Murphy - Senior CAREGiver

Jenny’s career in the care sector spans 25 years, previously working in hospitals, nursing homes, day centres and spending the last 12 years working in community care. Seven of these years include her involvement in a management position.

Jenny worked hard to study for her level 5 in leadership and management in care and is proud to have achieved this level.

Jenny decided that she would like a break from management of domiciliary care as she found the short calls now being provided by most companies to not be in line with the was she wants to deliver care, by giving her clients the time they deserve to receive quality care and also to enable clients to be able to to do as much as they would like for themselves with support.

Jenny was thrilled to find that working for Home Instead Senior Care meant that she could provide quality care for clients and joined the Senior team in mentoring and supporting CAREGivers and supporting clients to receive an excellent service.

Jenny said that she has great respect for the clients we provide care and companionship for and feels proud to be part of the Home Instead team who share her ethos and goals with respect to delivering quality care.




Maxine Griffiths - Senior CAREGiver

Maxine Griffiths - Senior CAREGiver

Maxine came to Home Instead Senior Care after many years working for Staffordshire County Council as a Care Manager.  Maxine decided that she wanted to continue to work in the Care sector but not as a Care Manager.  The position of Senior was ideal for Maxine, it enabled her to utilise all of her experience and abilities, whilst being able to have the direct contact with Clients and CAREGivers that she enjoys, rather than the mounds of paperwork which Care Managers these days have to contend with.  Maxine has fitted effortlessly into the team at Cannock and is thoroughly embracing the role.  For quite a lot of the time that Maxine worked as a Care Manager it involved working with children and adults with Learning Difficulties.  This area of care is very dedicated to person centred care and maintaining independence, this is something that working for Home Instead Senior Care enables Maxine to continue with and the reason she decided this was exactly the right Company  for her to be working for in her new career.

Jo Boothby - Training Coordinator

Jo Boothby - Training Coordinator

Jo started her career as a Nurse in a local hospital.  After marrying and starting a family, Jo worked for a Domiciliary Care Company for 10 years as a Trainer.  Home Instead Cannock were lucky enough to persuade Jo that her skills could be utilised in training and supporting our CAREGivers to become professionals within the Care Sector.  Jo shared our passion that training in care is not something that should be carried out 'on line', we feel that relevant questions cannot be focussed at a computer!  Jo continually adds to her area of expertise by completing many Train The Trainer Courses, the last course she qualified in was as a Trainer for Home Instead Senior Care Alzheimer's programme which was devised specifically for Home Instead and is City & Guilds accredited.  Jo works hard to ensure that all CAREGivers are encouraged to take their QCF qualification in Health & Social Care and to obtain training from other professional bodies.  Part of Jo's role is to work with each CAREGiver on their individual training development plan.

Frances Sayer - Owner

Frances Sayer - Owner

I worked for many years in the retail sector until reaching a milestone in my life. I decided I wanted to change my career path and work within the care sector delivering care to the elderly. I joined a large group of wonderful care homes as a Director Of Community Relations, working with families and prospective clients, usually at an extremely difficult and stressful time in their life, I provided counselling and solutions to their care needs.

It was during this time and through the experiences and insight I had gained, that I decided that I could use my skills to assist people who did not feel ready to enter into a care home environment. Often they had tried homecare solutions but had been unable to find compassionate and caring help which would enable them to stay in their own home. Often the everyday tasks that we all take for granted become increasingly difficult and things such as shopping, personal care, meal preparation become impossible without help. Sometimes someone visiting for companionship or on a befriending basis is all that is needed to keep someone company and happy. I found it difficult to find a company that offered all of these solutions along with a specialist service for those with Alzheimer's and dementia. I also found a real gap for respite care to help in the situation that a carer needs a much deserved break. Another must for me was to have the ability to provide continuity of carers, this is not only essential for those with Alzheimer's and dementia but for everyone who needs care such as those with physical disabilities or illness's that mean that care is needed within the home. Who wants strangers visiting every day? This becomes even more difficult if you require someone to care for you in what can sometimes be a very personal situation. My challenge was to find a company that could equal my passion, dedication and desire to deliver quality care into our community.

After much research, I discovered Home Instead Senior Care, who were the only company to meet my expectations in every area. I am lucky to have a great team of experienced and committed colleagues who share my values and vision. We all look forward to serving our local community.


Our CAREGivers

Our CAREGivers

Here in Cannock we now have a growing team of CAREGivers who have a range of skills and experiences. Our CAREGivers regularly attend training sessions to develop their own skills and knowledge which they can use to improve the quality of our clients lives.

The next training sessions we have booked in for our CAREGivers are as follows: Autism Training, Activity in the Elderly Training, Diabetes Awareness, and Managing conflict. We have an ongoing Dementia programme which many of our CAREGivers are undertaking. We are supporting our CAREGivers to enrol for the NVQ 2 and 3 in Health and Social Care for those that haven't yet gained these qualifications.

Pictures of our CAREGivers to follow! If you are interested in finding out more about the becoming a CAREGiver please call Ruth Coughlan - Care Manager on 01543 572 349 for more information.

  • UKHCA Registered

I consider working for Home Instead Senior Care a privilege.  

I feel very lucky that I am able to be part of a very special team of Caregivers who together care for and make a difference to the lives of our Clients enabling them to live in the comfort of their own homes and their own familiar surroundings.

I applied for my job with an open mind as I had never worked in the care sector before.  

I am constantly surprised by how much job satisfaction I get from doing this work and I can honestly say, it’s a pleasure to go to work!  

I also find the flexibility of my job fits in very well with my busy family life.  

The work itself is constantly changing and I enjoy the diversity of tasks required, according to each individual client and their varied needs.  These range from building the initial bonds with my clients and getting to know their histories right through to personally caring for them.  

This is an important job which brings different challenges and I’m very proud to be a Caregiver and to know that I make a difference to our Clients’ lives. 

Deborah Hayward.


Home Instead Senior Care.


Deborah Hayward