Protect Older Loved Ones from Scams This Christmas

Anyone can be targeted by scammers but unfortunately older adults are often the ones most at risk. At Home Instead Braintree, we’re passionate about helping older people stay safe, informed, and confident — both at home and online.

Why older people are often targeted

Scammers often see older adults as easy targets because they may:

• Be more trusting of official-looking emails or polite callers.

• Spend more time at home, might feel isolated.

• With memory loss or cognitive condition such as dementia

• Be less familiar with new technology or online shopping processes.

• Want to help family and friends — something scammers sadly exploit.

But awareness is the best protection. Understanding the warning signs helps stop fraud before it starts.

Common scams to watch out for this Christmas

Delivery and parcel scams
With so many online orders, fake delivery messages are common. You might get a text or email saying there’s a “missed delivery” or “small redelivery fee”. Always check by going directly to the courier’s official website — never through a link in a message.

Shopping and gift card scams
Fake online stores or social media adverts might offer deals that look too good to be true. Scammers may also ask you to pay in gift cards — a sure sign of fraud.

Phone and impersonation scams
Fraudsters might call pretending to be from your bank, HMRC, or even the police. They’ll sound convincing but may ask for personal details or to transfer money. Hang up and call the organisation directly using a number you trust.

Charity and fake fundraising scams
Christmas is a season of giving, and scammers know this. Before donating, check that the charity is registered with the Charity Commission or use trusted platforms.

Investment and Pension Schemes                                                                                      Offering high return through crypto schemes, pension transfers or fake bonds. If it sounds too good to be true — it is.