On September 21st, a heartfelt event unfolded in Bedford, showcasing the unwavering commitment of Home Instead Bedford to Alzheimer's awareness.
In partnership with the Bedfordshire Town Council, we illuminated the Riverside and Town Bridge in a striking shade of purple! This symbolic gesture aimed to shine a light on the challenges faced by those living with Alzheimer’s and their families, but also showing that they’re not alone, and we’re here for them if they need support.
Purple has long been associated with Alzheimer’s awareness, symbolising hope, empathy, and unity. By turning two of Bedford’s most iconic landmarks purple, we sent a clear message: our community stands shoulder to shoulder in the fight against Alzheimer’s.
At Home Instead Bedford, our mission goes beyond providing care; it extends to creating a more compassionate and understanding community. The decision to bathe the Riverside and Town Bridge in purple was an expression of our commitment to building dementia-friendly communities.
Our collaboration with the Bedfordshire Town Council underlines the strength of partnerships in addressing pressing issues. The Town Council’s involvement demonstrates their dedication to fostering a compassionate and inclusive town. It also underscores the role of local government in championing causes that touch the lives of its residents.
Mayor Tom Wotton’s presence at the event was deeply touching. He shared his connection to Alzheimer’s, revealing that this cause is close to his heart. His heartfelt words resonated with all those present, emphasising the importance of understanding and supporting individuals living with Alzheimer’s and their caregivers.
Turning the Riverside and Town Bridge purple was more than just a visual spectacle; it was a beacon of support. Alzheimer’s is a global challenge, and raising awareness is a crucial step in advancing research, improving care, and ultimately making the lives affected by it so much better.