Home Instead – raising the profile of elderly care issues

With the stated aim of becoming the most admired care company through changing the face of ageing, it’s not surprising that Home Instead is actively involved in global and UK discussions on issues affecting the elderly.

In December, Home Instead participated in the G8 Dementia Summit, hosted by Prime Minister David Cameron and the Department of Health.  Attending the Summit was Home Instead Inc. CEO, Roger Baumgart, who was invited to speak about the innovative care model at Home Instead.

The day after the G8 Summit, Roger represented Home Instead and the Global Coalition on Ageing at a roundtable discussion hosted by the Global CEO Initiative on Alzheimer’s Disease (CEOi) to build on the outcomes of the G8 Summit on Dementia.

Earlier in the year, in response to the global Alzheimer’s epidemic, Alzheimer’s Disease International and Home Instead, joined together to host Living with Alzheimer’s: A Journey of Caring World Alzheimer Report 2013 Release & Roundtable Discussions. The events, held in three international capitals, addressed the global impact of the disease during World Alzheimer’s Month.  The events were held in Washington, DC, London and Beijing.

2014 is already looking to be equally busy. Later this month (January), Trevor Brocklebank will welcome Paul Hogan, US founder of Home Instead, to England on his return from the World Economic Forum (WEF) Annual Meeting in Davos, Switzerland.

Paul is attending the WEF in his capacity as Vice Chair of WEF's Global Agenda Council on Ageing Society.  With a busy WEF schedule planned, Paul is most looking forward to the Redefining Ageing session being held on Friday January 24th. Paul is currently working with John Beard from the World Health Organisation on the development of this session.

This session will be looking at how we can move beyond stereotypes and myths to address the consequences of an ageing population for society, politics and business. The session objectives are to explore business models for all ages, challenge the young-old workforce dichotomy, shift the debate on pensions and policies and identify technological solutions and care models for dementia and other needs.

Paul will also be speaking at Alzheimer’s Disease International’s Annual International Conference being held in Puerto Rico in May – Dementia: Working Together for a Global Solution.

Closer to home, in the UK, Home Instead have become founder members of the Home Care Specialist Advisory Group and will be represented by UK CEO, Trevor Brocklebank. This group, made up of the very best care providers, will, amongst other things, be looking to promote and develop best practice in the sector and lobby policy makers.

In June, Trevor Brocklebank will be speaking at the Home Care Show, part of the Health & Care Show at Excel London which is the largest national event for social and health care. The Home Care Show will bring commissioners and providers together to discuss the evolution of domiciliary service provision, and how agencies can make the most of the new opportunities.

Trevor is also due to speak at the Laing & Buisson Social Care Forum in April which brings together key stakeholders from different fields of social care provision.

Commenting on this activity, Trevor said, “If we are going to change the face of ageing then we need to work hard to raise awareness of some of the key issues which impact on the lives of the elderly and their families.

“During 2013, Alzheimer’s and other dementias was a key focus for us globally, and here in the UK, and this will remain the case throughout 2014.

“There are clearly many other issues for us to highlight including the need to abolish short duration calls, the funding crisis and need to attract empathetic and compassionate people to join the care sector.

“It’s going to be another busy year!”