Building Stronger Social Connections in Later Life

How staying socially active supports wellbeing and how Warminster care nurtures connection.

Smiling elderly woman holding hands with a caregiver in a warmly lit room. - Home Instead

Home Instead Warminster provides thoughtful, one-to-one companionship to help older people stay connected, confident, and involved.

Have you ever paused to think how many meaningful conversations you’ve had this week?

Now, imagine life without those small chats, coffee mornings, or friendly nods at the local shop. For many older adults, this can be a daily challenge, but with the right support, meaningful connection is always within reach. At Home Instead Warminster & Gillingham, we’ve seen first-hand how important human connection is to our clients’ quality of life, and we believe that social interaction deserves more attention than it often receives.

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Why Social Contact Is Not Just “Nice to Have”

It’s easy to assume that loneliness is just a temporary feeling, but the evidence paints a more serious picture. Social connection is not a luxury, it’s a basic human need. Particularly for those in later life, staying connected plays a vital role in emotional wellbeing, cognitive sharpness, and physical health.

Research by Age UK shows that strong social ties can help maintain memory, reduce anxiety, and even extend life expectancy. On the other hand, data from the NHS highlights that loneliness is linked to poorer mental and physical health outcomes, including increased risks to wellbeing and longevity.

In 2023/24, 23% of over-75s in Northern Ireland reported feeling lonely at least some of the time, a figure that’s on the rise. As we approach 2025, meaningful connection remains more important than ever for wellbeing and quality of life.

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Loneliness vs Social Isolation: What’s the Difference?

Though often confused, loneliness and social isolation are not the same thing.

  • Social isolation is an objective measure, it means having few or no interactions with others.
  • Loneliness, on the other hand, is subjective. You can be surrounded by people and still feel emotionally cut off.

According to the World Health Organisation, both loneliness and isolation are associated with serious health concerns, including impacts on heart health, memory, mood, and overall life expectancy. Between 2014 and 2019, loneliness was thought to contribute to 871,000 deaths worldwide every year.

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Why Older People Are More at Risk

Several common life events can make social contact harder to maintain in later years:

  • Retirement, which can reduce daily structure and regular interaction.
  • Bereavement, especially the loss of a partner or close friends.
  • Mobility or health issues that make going out more difficult.
  • Family living far away, limiting face-to-face time.
  • Lack of confidence using public transport or digital tools.

These barriers can gradually make it harder to maintain social routines, even if they once had a thriving network. Without support, prolonged disconnection can significantly affect wellbeing

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How Social Engagement Supports the Brain and Body

Engaging socially is about much more than passing the time. It plays a powerful role in maintaining both physical and cognitive function.

The Global Council on Brain Health (GCBH) explains that quality social contact contributes to cognitive reserve, the brain’s ability to adapt and cope with damage or ageing. Regular conversation, shared hobbies, and novel experiences all help keep the mind active.

The benefits don’t end there. Meaningful social contact is also linked to:

  • Lower risk of cardiovascular disease
  • Stronger immune response
  • Reduced risk of chronic conditions
  • Fewer symptoms of depression and anxiety
  • Longer life expectancy, some studies show a 50% higher chance of survival for those with strong social networks
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Practical Ways for Older Adults to Stay Connected in Warminster & Gillingham

At Home Instead Warminster & Gillingham, we actively encourage our clients to keep connecting with the people, places, and passions they love. Here are some activities and ideas that support social wellbeing:

Join a Local Book Club

Reading and discussion can be deeply stimulating and enjoyable. Book clubs provide a relaxed environment for exchanging ideas, meeting new people, and having regular catchups that offer real connection.

Try Indoor Gardening

Planting, potting, and nurturing greenery not only brings joy and purpose, it’s also a calming, mindful hobby that can be shared with others. Whether it’s in a conservatory or on a windowsill, indoor gardening can spark conversation and collaboration.

Support Local Theatre

Attending local theatre productions or even volunteering behind the scenes brings excitement, culture, and social opportunity. Gillingham and Warminster both have strong local arts scenes where seniors can be both spectators and contributors.

 Attend Coffee Mornings or Memory Cafés

Friendly drop-ins such as memory cafés are excellent for those living with dementia and their loved ones. They provide support, conversation, and community in a safe and relaxed setting. Coffee mornings also offer a social outlet without pressure, just a cuppa and a chat.

Technology as a Lifeline

For those who are physically distant from friends or family, digital tools can help bridge the gap. With a little support to get started, older adults can use:

  • Video calls to see loved ones
  • Group messaging apps for family chats
  • Online hobby groups and classes
  • Social media to stay up-to-date

This kind of contact may not replace in-person interaction, but it adds an important layer of connectivity and reassurance.

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How Home Instead Warminster & Gillingham Supports Connection Through Care

Our care is about much more than practical tasks. At Home Instead Warminster & Gillingham, we focus on nurturing the social lives of those we support, because we understand the difference it makes.

Companionship-Led Visits

We match our Care Professionals not only by care requirements, but by shared interests and personalities. Whether it’s joining in on a hobby, visiting a favourite café, or enjoying a quiet chat over tea, we’re there for the moments that matter.

Our carers can help with:

  • Attending local clubs and events
  • Supporting hobbies like reading or gardening
  • Staying in touch with family and friends
  • Providing regular, friendly company

Visiting Care

Our flexible visiting care starts from just 30 minutes a week, allowing for companionship without overstepping independence. At £31.00 per visit (plus a £4.50 call-out fee), it’s a small investment with a big impact.

Live-In Care

For those who prefer consistent, round-the-clock support, our live-in care option provides companionship and practical help 24/7. Starting at £1,595 per week, this service includes a carefully matched carer living in your home, ideal for those who would benefit from more frequent companionship.

Emergency Care

We can arrange care within 24 hours, offering timely support and reassurance

All our services are fully regulated by the CQC and CIW, with oversight and quality checks for peace of mind.

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National Campaigns Making a Difference

Across the UK, several initiatives are helping tackle loneliness among older adults:

  • Age NI offers events and support, including befriending services and social groups.
  • U3A (University of the Third Age) provides learning and social opportunities for over-50s.
  • Community Wellbeing Frameworks are now tracking loneliness and creating localised solutions, particularly in more remote areas.

The Centre for Ageing Better’s theme for 2025 is “Building Social Connections”, highlighting the value of connection and the role we can all play in supporting it, whether as individuals, families, care providers, or communities.

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What You Can Do

Whether you’re an older adult or supporting someone who is, here are a few suggestions:

For yourself:

  • Reconnect with an old friend
  • Join a hobby group or class
  • Volunteer locally
  • Try a memory café or book club

For a loved one:

  • Encourage outings and hobbies
  • Arrange tech help for video calling
  • Recommend local support services
  • Suggest companionship care
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Looking Forward: A Connected Future

By 2030, 1 in 5 people in the UK will be over 65. That’s nearly 15 million people. As we prepare for this shift, we must prioritise emotional wellbeing and connection, not just health and safety.

Staying socially active is more than a preventative measure, it’s part of what makes life rich and meaningful. Whether it’s a shared laugh, a walk in the park, or a moment of silence with someone who cares, these are the experiences that build joy, resilience, and dignity in later life.

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Let’s Talk – We’re Here to Help

At Home Instead Warminster & Gillingham, we’re committed to helping people stay connected, independent, and emotionally fulfilled. Call Uson 01985 988282 and we will listen, advise and arrange a free, no-obligation home visit. Or use fill out the form below to Contact us and a member of the team will get back to you

Let’s keep the conversation going. Because connection isn’t a bonus, it’s the heartbeat of a good life

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Areas We Serve

Warminster, Trowbridge, Shaftsbury, Gillingham & surrounding areas

BA12 0, BA12 6, BA12 7, BA12 8, BA12 9, BA13 2, BA13 3, BA13 4, BA14 0, BA14 6, BA14 7, BA14 8, BA14 9, BA8 0, BA9 9, DT10 1, DT10 2, SP3 5, SP3 6, SP7 0, SP7 8, SP7 9, SP8 4, SP8 5

The Design Centre, Crusader Park, Roman Way, Warminster BA12 8SP

01985 988282

https://www.homeinstead.co.uk/warminster/