A strategic approach advised to End Loneliness

A ‘strategic approach’ has been published by the Campaign to End Loneliness, which targets local councils and advises on how effective interventions to help at-risk adults can be achieved.

Acknowledging multiple reasons for loneliness and isolation occurring, that can often be complex and deeply personal, the campaign group offers a formula for reaching, understanding and then supporting vulnerable individuals, while urging councils to consider the long-term impact an effective strategy can have on health and social care costs.

Janet Morrison, chief executive of Independent Age, and also one of the founding members of the campaign, says:

“The physical and mental health consequences of loneliness for older people must not be underestimated and we support the call on local authorities to take more action in preventing and reducing loneliness. We welcome the new guidance for local authorities and in particular the reminder that there are real benefits for councils in tackling isolation and loneliness. Not only are there potential savings for health and social care services but lonely and isolated people are valuable members of their communities, with skills and knowledge to share.”

Home Instead Senior Care provide services that are companionship led whilst there are tasks that do need to be completed we focus on the individuals wishes rather than a task based approach,time is a key issue. Having a call that is a minimum of one hour allows our CAREGiver to make a difference and take the time to engage with our clients in a positive productive manner significantly reducing the impact of loneliness.

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home