The Spirit of Giving: Our Community Made #BEASANTA Unforgettable

We are thrilled to announce that our #BEASANTA campaign has achieved another year of tremendous success!

Despite 2025 being a particularly demanding year for man – with persistent economic worries and the burden of high living costs – the commitment to giving was stronger than ever. The number of gift donations has genuinely astounded us. Though it might sound like a platitude, the genuine warmth and incredible charitable spirit shown by our local community are nothing short of humbling.

A sincere thank you goes out to every contributor: our dedicated community partners who hosted gift trees, the generous public who donated gifts, and all the local organisations instrumental in delivering these tokens of kindness to local seniors before Christmas Day.

It can be tempting to feel that the true sense of community has faded due to the rise of digital platforms. While the method of connection has certainly changed, our campaign proves that a deep, abiding commitment to our elderly residents remains at the core of our local identity.

The kindness and generosity you have shown will truly brighten the lives of every recipient. For many seniors who are isolated and lack family support, this gift is a moment of pure reassurance.

Our purpose at Home Instead is to support our older population, but this campaign reaches beyond our clients to touch the lives of anyone who might be facing Christmas alone. A gift from a stranger is a powerful confirmation that they are remembered, seen, and valued by the wider community.

Thank you, thank you, thank you south Liverpool  —you have made a real difference and embody the absolute best of the season.

Merry Christmas from all the Home Instead Team. xxx