Reasons to Smile: Why the #BEASANTA Campaign Matters
See what makes our annual gift giving campaign so special in the community.
Christmas is rapidly approaching, and with it comes the relaunch of our most treasured annual project: the charitable gift-giving campaign, #BEASANTA. This campaign is more than just donating presents; it’s about delivering warmth, connection, and a genuine smile to local seniors during what can be the most isolating time of year.
In recent years, the generosity of the local community has been utterly humbling. We have received many hundreds of gifts, which were all carefully sorted and delivered to lonely seniors across south Liverpool. Those gifts represent an incredible number of moments of happiness created by the simple act of giving.
The Mechanism of Humility
How do we achieve this operation? Through the incredible support we receive from our community. Local organisations, businesses, charities, schools, and community groups step up each year to host our essential gift trees. This simple yet powerful mechanism allows hundreds of individual members of the community to take a tag and donate a gift, creating a direct and powerful link between giver and receiver.
The difficulty in expressing the depth of this kindness is real—it’s profoundly humbling to see people’s generosity in action, especially as the cost of living continues to impact us all.
Making a Difference This Christmas
This year, as we prepare for the biggest #BEASANTA campaign yet, we invite everyone to join us. Whether you are a local organisation keen to host a gift tree, or an individual ready to pick up a tag, your participation means a senior in your community will know they are thought of this Christmas.
We couldn’t achieve this without the support of our wonderful local community partners who host trees and help us to distribute gifts to the community.
This year we have tress at the following sites:
- BT Emergency Services Centre Liverpool
- Barclays Offices, Liverpool
- Home Instead Liverpool South (20 Tapton Way, Wavertee Business Village, L13 1DA)
Get Involved as a Partner
Do you run a business, a school, or a community group in the south Liverpool area? Do you want to play a tangible role in tackling loneliness this Christmas? Partnering with us to host a gift tree is a fantastic way to engage your staff, customers, or members in a deeply rewarding local cause. For more information about how to get involved please contact Max, our Community Engagement Officer by calling 07741 184529.
You can also follow us on Facebook to keep up to date with our campaign: https://www.facebook.com/homeinsteadliverpoolsouth
Our sincere thanks to everyone who is supporting our campaign this year – we hope you can too! 🙂
#BEASANTA #christmastime #giftgiving #charity