Honor Acquires Home Instead

Honor Acquires Home Instead to Transform Care Experience for Caregivers and Older Adults

Together, Honor and Home Instead are uniquely positioned to empower the caregiving workforce and increase innovation to revolutionise care for the growing ageing population.


Honor and Home Instead announced today that Honor has acquired Home Instead. The acquisition brings together the world’s biggest home care brand and UK’s largest home care network in Home Instead, with the leading home care technology and operations platform in the world and will transform the CAREGiver and client experience and revolutionise care for older adults.

Home Instead’s mission is to ‘change the face of ageing’ and Honor’s is ‘to change the way we care for our parents’ so we are very much aligned in our thinking.

Honor’s technology and operations platform, paired with Home Instead’s leading global network, training, leadership and relationship-based care, will serve as a foundation for a dramatic increase in innovation to benefit CAREGivers and clients. Through the use of Honor’s innovative technology platform Home Instead will be able to achieve the right balance of high-tech and high-touch for our franchise offices, key players, CAREGivers, clients and partners.

Martin Jones, Home Instead UK CEO said “The pandemic turned a simmering backburner issue into an urgent, global human crisis for older adults. It’s a simple truth: The way the world cares for older adults must evolve. And our future will be fueled by a vibrant, respected workforce delivering care with skill and compassion. It’s an expectation we need to embrace and quickly – we’re delighted to be leaders.”

Together, Honor and Home Instead will focus on the professional development of CAREGivers and use technology as a foundation to strengthen the relationship between CAREGiver and client. This will further enhance the career opportunities for Home Instead CAREGiversin the UK, where there are currently 4,500 open vacancies. More details can be found at https://www.homeinstead.co.uk/caregiver/.

“These two organisations share one passion: transforming the care experience for older adults around the world,” said Jeff Huber, CEO of Home Instead. “For years, our commitment has been to create the world we want to grow older in. This transaction adds fuel to that commitment. Combining the strengths of these companies moves our passion from aspirational vision to inevitable impact.”

There is a severe shortage of professional caregivers across the globe, as outlined in the 2021 report Building the Caregiving Workforce Our Ageing World Needs. As a result of this combination, Honor and Home Instead will continually enhance training opportunities for caregivers. Honor’s easy-to-use interactive app gives caregivers access to more hours and allows them to participate more in the process, which improves their overall satisfaction.

“For the past 27 years, Home Instead has demonstrated a powerful combination of leadership, passion, and innovation—elevating the standard of care globally and becoming the respected industry leader,” added Seth Sternberg, co-founder and CEO of Honor. “This is an incredibly exciting moment as we bring together the preeminent global home care brand and network with the best technology and operations platform to provide an even more amazing caregiver and client experience. Never before in the history of the world has a company had this much reach or this much investment in technology to solve caring for ageing adults, their loved ones and those who care for them.”

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Female CAREGiver with female client