Why Us

We are Home Instead, and we provide award winning home care to older people nationwide. Back in 1994, our founders were searching for a way to keep their 89-year-old grandmother at home ‘instead’ of going into residential care. Grandma Manhart became our very first client and since then, our care expertise has led us to become the world’s largest global home care network supporting more than 100,000 older people worldwide.

Finding the perfect match.

At Home Instead, we believe that care is more than just a service, it’s a relationship. We understand that no two people are the same. That’s why we don’t offer off-the-shelf care packages. Instead, we take the time to get to know each individual – their needs, preferences, and personality – and build a care plan that evolves with them. Whether it’s companionship, personal care, specialist dementia support, or clinical services, our Care Professionals are trained to deliver care that’s as unique as the people they support.

We believe in consistency and connection. That’s why we match clients with Care Professionals based not just on skills, but on shared interests and values. This helps build meaningful relationships and ensures that every visit, which always lasts at least an hour, is an opportunity for genuine companionship as well as high-quality care.

Find out more about how our home care works in our frequently asked questions

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Industry leading training

We only recruit those with a genuine passion for care – individuals who are empathetic, enthusiastic, and committed to making a difference. Each Care Professional undergoes industry-leading training, accredited by medical and nursing professionals, and receives ongoing development to ensure they’re equipped to handle even the most complex care needs. Many are trained in clinical skills such as catheter care, stoma care, and wound management, and they work closely with healthcare teams to support continuity of care at home.

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Home Instead have been looking after my father for a few years now, without them we would not be able to manage having him living in his own home. They are always bright and cheerful and Dad enjoys seeing them.

Bridget, Client's Family

From day one Home Instead has given us a first-class professional caring service. Office staff and carers very helpful and understanding.

Paul and Sandra, Clients

Home Instead have an experienced caring team that far exceeds in quality anything we experienced from other agencies at this point of service.

Steve, Client

Global expertise with local delivery

We came to the UK in 2005 and now have more than 265 locally owned offices delivering home care. In 2021, technology provider Honor acquired Home Instead bringing the largest home care network and leading care technology platform together to pioneer innovations in the care sector.

Together, Honor and Home Instead are transforming the way in which society cares for older adults and the way our Care Professionals can deliver this care. Whilst we are powered by the strength of the global care network, we remain rooted in the local communities we serve. Each of our offices is independently owned and operated by people who live locally and care deeply about the wellbeing of ageing adults.

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Multi-award winning

Year on year we have consistently scooped top awards and scored highly on customer satisfaction surveys. We’re the most recommended home care company (for the 11th year in a row) according to homecare.co.uk and a Financial Times Top 3 Employer UK wide. We’re proud recipients of multiple awards, including the Gold Medal at the Home Care Awards 2024, the Princess Royal Training Awards for both dementia and end-of-life care, and the prestigious Queen’s Award for Enterprise in Innovation. These accolades reflect our dedication to raising standards in home care and supporting our teams to deliver the very best care possible.

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Award-winning service you can trust

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National thought leaders in home care

Our leadership team is comprised of thought leaders who bring decades of experience to the table. Their expertise drives our entire organisation and ensures our franchisees are equipped to deliver the highest quality service to you. Their strategic work, including raising awareness of the value of in-home care and shaping the global future of home care, ensures that we are always focused on delivering the best possible experience for those who need care.

Ruth leads Home Instead UK, driving the continued growth of the network while strengthening the brand’s reputation for high-quality, relationship-led care. With more than 16 years’ experience at Home Instead, she is a strong advocate for both home care and franchising and is Chair of the British Franchise Association.
Ruth Brown
Managing Director
Ruth leads Home Instead UK, driving the continued growth of the network while strengthening the brand’s reputation for high-quality, relationship-led care. With more than 16 years’ experience at Home Instead, she is a strong advocate for both home care and franchising and is Chair of the British Franchise Association.
Sanjeev’s primary remit is to identify ways the company can further reduce the growing burden on the NHS by increasing its range of at home care services combining technology and care professional skill mix.
Sanjeev Kaushal
Director of Care & Quality
Sanjeev’s primary remit is to identify ways the company can further reduce the growing burden on the NHS by increasing its range of at home care services combining technology and care professional skill mix.
Tom provides strategic and financial guidance to the UK group of companies in addition to supporting all of National Office with the maintenance of a strong financial model for our franchise network.
Tom Robinson
Director of Finance
Tom provides strategic and financial guidance to the UK group of companies in addition to supporting all of National Office with the maintenance of a strong financial model for our franchise network.
Michelle oversees our international marketing strategy, ensuring clear communication, trusted partnerships, and a strong voice for our brand across all regions.
Michelle Begley
International Marketing Director
Michelle oversees our international marketing strategy, ensuring clear communication, trusted partnerships, and a strong voice for our brand across all regions.
Adam Clarey
Chief Technology Officer
Rebecca leads Sales and Marketing for Home Instead UK, driving growth, brand strength and network-wide impact. With deep franchise and multi-site business experience, she aligns national and local strategies through evidence-led decision-making. Rebecca is committed to responsible growth, while strengthening Home Instead’s reputation as a leader in relationship-led home care.
Rebecca Rose
Sales & Marketing Director
Rebecca leads Sales and Marketing for Home Instead UK, driving growth, brand strength and network-wide impact. With deep franchise and multi-site business experience, she aligns national and local strategies through evidence-led decision-making. Rebecca is committed to responsible growth, while strengthening Home Instead’s reputation as a leader in relationship-led home care.

Helping communities

We’re proud to play an active role in the wider community, not just as care providers but as active participants in local life. At Home Instead, we believe that meaningful care begins with meaningful connection, which is why we work tirelessly to build relationships that extend beyond our clients’ homes and into the heart of the neighbourhood.

From hosting free dementia awareness workshops to empower families and local businesses, to running festive gift campaigns that bring joy to older adults who may otherwise spend the holidays alone, we’re committed to making a meaningful difference.

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Our editorial policy
At Home Instead we are committed to providing accurate, compassionate and trustworthy information to help families make informed decisions about elderly home care services. All of our content is written and reviewed by professionals with expertise in senior care, ageing services and related healthcare fields.

We maintain strict editorial standards to ensure the quality, clarity and relevance of our content. Importantly, we do not use artificial intelligence (AI) to write or review any of our materials. Every article is developed and fact-checked by experts who understand the unique needs and sensitivities involved in caring for older adults.

Please note that some content on our website may be created by our independently owned and operated franchise locations. These locally produced materials may not fall under the scope of this editorial policy, and responsibility for their accuracy or alignment with our standards rests with the individual franchise. For queries about such content, we recommend contacting the local franchise directly.

We are committed to supporting families and carers with high-quality, human-centred information. If you have suggestions or notice any inaccuracies, please get in touch. Your feedback helps us continue to improve.

Why Us

Finding the perfect match.

Industry leading training

Global expertise with local delivery

Multi-award winning

Award-winning service you can trust

National thought leaders in home care

Ruth Brown

Sanjeev Kaushal

Tom Robinson

Michelle Begley

Adam Clarey

Rebecca Rose

Helping communities