Total support for home care franchisees
Our world-class leadership team has a wealth of experience covering a wide range of areas. This enables them to provide comprehensive support for our business and our franchisees, resulting in the highest levels of service for all our clients. That support includes developing new opportunities and ways of working, raising awareness of the value of in-home care, helping our franchises to grow, and shaping the global future of home care.
Ruth leads Home Instead UK, driving the continued growth of the network while strengthening the brand’s reputation for high-quality, relationship-led care. With more than 16 years’ experience at Home Instead, she is a strong advocate for both home care and franchising and is Chair of the British Franchise Association.
Managing Director
Tom provides strategic and financial guidance to the UK group of companies in addition to supporting all of National Office with the maintenance of a strong financial model for our franchise network.
Director of Finance
Sanjeev’s primary remit is to identify ways the company can further reduce the growing burden on the NHS by increasing its range of at home care services combining technology and care professional skill mix.
Director of Care & Quality
Michelle plays a pivotal role in the continued growth and strengthening of Home Instead on a global scale.
Comms and International Expansion Director
A lifelong technologist with over 25 years experience building and delivering tech solutions across a wide range of industries. With an academic and commercial background in AI Adam is highly passionate about finding new ways to solving old problems. Home Instead is somewhere he believes he can really add value and help those that need it most."
Chief Technology Officer
Rebecca leads Sales and Marketing for Home Instead UK, driving growth, brand strength and network-wide impact. With deep franchise and multi-site business experience, she aligns national and local strategies through evidence-led decision-making. Rebecca is committed to responsible growth, while strengthening Home Instead’s reputation as a leader in relationship-led home care.
Sales & Marketing Director
Imogen supports people looking to become a Home Instead franchisee, whether that is someone wanting to open a new territory, offering Home Instead services to a completely new market, or someone looking to purchase a resale. She is also responsible for ensuring franchisees joining Home Instead have a strong onboarding before introducing them to their support team at National Office.
Head of Franchise Development
Luke is responsible for supporting new franchisees in joining the Home Instead network. He manages the marketing strategy to promote franchising opportunities, whether new or resale, and is the first port of call for anyone wanting to join the brand.
Franchise Development Manager