September is World Alzheimer’s Month. Learn myths, facts, and practical dementia care tips from Home Instead Bristol East, dementia specialists.

Every September, the world marks World Alzheimer’s Month, with World Alzheimer’s Day on 21st September as its focus.
Alzheimer’s Awareness Month is about more than raising awareness; its goal is to break down stigma, encourage early support, and show how communities can stand together.
At Home Instead Bristol East, we bring over 20 years of dementia care expertise. With Care Professionals trained to City & Guilds-assured standards and recognition as a Top 20 Care Provider, we are proud to play our part in this global movement.
Alzheimer’s Awareness Month is a worldwide campaign that shines a light on dementia. It encourages communities to talk openly about memory loss, to challenge misconceptions, and to build more supportive environments. By improving understanding, families feel less alone and more able to seek the right care and advice.
Misunderstandings often fuel stigma. Here are some common myths, alongside the facts:
Myth: Alzheimer’s is just normal ageing.
Fact: While ageing can affect memory, Alzheimer’s is a progressive disease that changes how the brain works, affecting memory, thinking, and daily life.
Myth: Nothing can be done.
Fact: While there is no cure, early diagnosis and tailored support help families plan, reduce stress, and improve quality of life.
Myth: Only very elderly people are affected.
Fact: Risk increases with age, but dementia can begin earlier than the late 80s or 90s.
Stigma can make dementia harder to live with. Families sometimes delay seeking medical advice because they feel embarrassed or fear being judged. This silence means:
Alzheimer’s Awareness Month is a reminder that dementia is nothing to be ashamed of and that support is available here in Bristol East when you need it.

Many people want to help but aren’t sure how to interact with those living with dementia and Alzheimer’s. These everyday approaches can make a big difference:
– Speak clearly and calmly: Short sentences work best, and allow time for responses.
– Keep eye contact: It builds trust and reassurance.
– Don’t argue or over-correct: Gently redirect the conversation instead.
– Use their name often: It adds comfort and focus.
– Offer choices instead of open questions: “Would you like tea or coffee?” is easier than “What would you like to drink?”
– Notice mood and body language: Feelings are often clearer than words.
– Respect their reality: If a memory feels real to them, respond with empathy.
These tips give families, friends, and neighbours in Bristol East confidence to connect with compassion.
At Home Instead, we believe expertise must be matched with empathy. That’s why:
For families in Bristol East, this means peace of mind that loved ones are supported with dignity, compassion, and skill.

Alzheimer’s Awareness Month reminds us that knowledge and compassion are the most powerful tools we have against stigma. By sharing facts, offering kindness, and learning how to interact with empathy, we can make Bristol East a more supportive place for those living with dementia.
If you’d like advice or support for a loved one, contact the Home Instead Bristol East team today on 0117 374 2400 or enquire online.
Q: What is World Alzheimer’s Month?
A: World Alzheimer’s Month is a global campaign held every September to raise awareness about dementia, challenge stigma, and support families.
Q: How can I support someone with dementia?
A: Speak calmly, maintain eye contact, avoid arguing, and use their name. Simple choices and empathy make everyday interactions easier.
Q: Where can I find dementia care in Bristol East?
A: Home Instead Bristol East provides award-winning dementia care with City & Guilds-assured training. Call 0117 3742400 or enquire online.