Norwich home care provider trains 600 people to be scam aware

Members of the Norwich home care team

Local at home care provider, Home Instead Senior Care in Norwich, has delivered their bespoke scam awareness training to more than 600 people over the last two years through its partnership with national scam awareness charity, Think Jessica.

Home Instead partnered with Think Jessica on hearing about the high level of mass market scams targeting the elderly. This type of fraudulent activity reaches people via postal, internet and telephone scams.

The care provider has rolled out a local programme of Fraud Workshops providing tips and advice to educate groups and individuals on how to protect themselves from falling victim to this abuse. The workshops take place in the Home Instead office and other venues in Norwich including sheltered accommodation, church groups, community centres and society meetings. The most recent workshop took place at a Parkinson’s Society Meeting which around 60 people attended.

Home Instead has also put together a free ‘Senior Fraud Protection Kit’ which contains information on the most common scams, tools to help assess the risk of an elderly loved one, plus really useful checklists to help seniors take practical action to lower the risk of becoming a victim of a scam.

Chris Carter, owner of Home Instead said, “The faceless criminals who use email, telephone, and post to lure their victims into parting with their life savings, personal banking information and other assets, often prey in particular on the elderly who they see as easy targets for their crimes.

“These types of scams defraud individuals in the UK of an estimated £3.5 billion each year and have very serious consequences for the elderly who can suffer devastating emotional distress plus loss of confidence and trust which can lead to a loss of independence. The sad thing is that much of this could be avoided with better awareness and education.”

Any local groups interested in learning more about fraud protection or who would like more information on the ‘Senior Fraud Protection Kit’ should contact Chris at Home Instead Senior Care on 01603 482116 or visit

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home