The team at local at-home care company, Home Instead Senior Care, have organised their very own wardrobe amnesty in support of Age UK’s Spread the Warmth campaign.
Owner, Sally Clough, has organised the initiative, asking her local community to get involved by donating any unwanted coats which they will then give to Age UK branches in Tamworth as well as their North Area Office in Atherstone. The money raised from the sale of the coats will go to the Spread the Warmth campaign.
According to Age UK, this winter 24,000 older people could die from the cold - that’s 200 deaths a day that could be prevented.
The charity also estimates that 1.7 million older people in the UK can’t afford to heat their homes, and over a third (36%) of older people in the UK say they live mainly in one room to save money.
Sally commented, “I’m overwhelmed by the response we’ve had to the amnesty. We approached a number of different people around the Tamworth, Atherstone and Coleshill areas, including local churches, shops and our health care contacts and all of them were delighted to get on board".
“We even received two beautiful pieces of knitwear, kindly donated by a local shop owner. Whilst we already care for many local older people, it’s great to know that we will be helping older people all over the UK to keep safe and warm this winter.”
In total, Sally and the Home Instead team managed to collect 154 coats which they hope will raise as much as £1000 when they are sold at the local Age UK branches.