Be Scam Aware - Protecting Our Elderly in East Cheshire



In response to the recent reports of elderly people in the community being targeted by phone scammers, local at-home care provider, Home Instead Senior Care, is offering tips and advice to educate older people on how to protect themselves from falling victim to this abuse.

Home Instead in East Cheshire, who provide care services to people in Wilmslow and Alderley Edge, have partnered with national scam awareness charity, Think Jessica, to launch a public education programme. The aim of the programme is to raise awareness of mass market scams and to provide as many people as possible with information on common scams targeting the elderly, as well as what to do if they have fallen victim to scammers.

Home Instead has put together a free ‘Senior Fraud Protection Kit’ which contains information on the most common scams, tools to help assess the risk of an elderly loved one, plus really useful checklists to help seniors take practical action to lower the risk of becoming a victim of a scam.

Owner, Steve Akroyd, said, “Unfortunately, it comes as no surprise that elderly people in the area are being targeted by scams. The ‘Faceless’ criminals who use email, telephone and post to lure their victims into parting with their life savings, personal banking information and other assets, often prey in particular on the elderly who they see as easy targets for their crimes.

“Working with older people in our local community, we know all too well the devastating effects this can have on them. Therefore, in launching the Senior Fraud Protection programme, it is our hope that we can branch out into the wider community and keep as many people as possible better informed and better armed with the knowledge to correctly recognise and respond to scams and scammers.”

To download a free copy of the Senior Fraud Protection Kit, please visit the Information & Resources section of and for information regarding Home Instead in East Cheshire, please call 01625 860992 or visit

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home