There is a heartwarming new initiative being launched by us in Durham and Chester le Streetr this Christmas.
We want to ensure that elderly people in our community, who would not normally receive any gift at Christmas, get a small gift this year and so we have launched "Be a Santa to a Senior".
The way it works is simple – we ask local retailers to display a ‘Be a Santa to a Senior’ Christmas tree. The tree is decorated with gift tags which identify the name of a local person and the gift they would enjoy receiving. Members of the public can then buy the named gift and leave it with the retailer for collection.
I am already busy working with local charities and older citizens groups to identify people in our community who would benefit from this initiative.
What we need now are local retailers and more local charities to come forward and partner with us on this scheme. If there are any shop owners out there who would like to support this unique initiative, please feel free to contact me on 0191 374 4041.
With the right support we can make a real difference to the lives of many elderly people in our community.