Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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Quality Care


Changing the face of homecare in Westminster

A CARING company’s unique philosophy which sees homecare and companionship go hand-in-hand has received standout ratings from its clients and employees in brand new independent research.

Home Instead Senior Care delivers a relationship-led homecare service which helps older people to live in the comfort and familiarity of their own home as long as possible.

Its approach includes homecare visits that last a minimum of one hour, with older people matched to dedicated CAREGivers based on common interests. And there’s always time to talk with the Home Instead way - which keeps loneliness amongst an ageing population at bay.

Now clients and CAREGivers in London have given the unique model a huge vote of confidence – as both a homecare provider and an employer in turn - 96% of clients would recommend Home Instead, 97% of CAREGivers are proud to work for the company and 93% of CAREGivers say they are given enough time to deliver the desired levels of care to clients.

Home Instead believes the new independent research, carried out in June this year, is living proof that there is a better way to deliver homecare*.

What clients said:

  • 97% say their CAREGiver takes an interest in them as a person
  • 95% say their CAREGiver is well matched to their needs
  • 91% say their CAREGiver goes the extra mile to make a positive difference to their life
  • 94% say their CAREGiver was properly introduced before they started working with them
  • 96% rate the quality of the service as good or excellent

Delighted with the findings, Fred Owner of Home Instead Westminster, said: “We are committed to providing only the very best care and companionship to our clients and it is good to know that we are getting it right. We take time to care, both for our clients and our CAREGivers. It’s good to know that we are getting it right in their eyes too.

“Our calls are a minimum of one hour because we believe quality care can’t be delivered in less. And we make sure that our clients are well matched to their CAREGivers based on mutual interests. The survey results demonstrate just how important this is, as 97% of clients agreed that their CAREGiver is matched to their needs and 96% feel their CAREGiver takes an interest in them as a person. We believe relationship-led homecare has to have these core principles at its heart.

“But changing the face of homecare isn’t just about our clients. It is also about our CAREGivers, the incredible people who go the extra mile each and every day caring for their clients, special people who are recruited for their empathy and compassion.”

The results show that CAREGivers feel valued, respected and part of the bespoke Home Instead ethos: 94% understood why Home Instead is different from other care companies, 93% say they are given enough time to deliver desired levels of care to clients, 97% would recommend Home Instead to a friend or family member as a place to work, 97% would recommend its services to friend.

Fred added: “The results endorse the difference Home Instead is making to the lives of clients and CAREGivers in London every day. Together we are changing the face of homecare.”

For more information on Home Instead Senior Care call 020 3701 2862 or visit https://www.homeinstead.co.uk/Westminster


*The satisfaction survey was carried out in June by national independent market research company Smith & Henderson.

  • UKHCA Registered

My husband (88 diagnosed with Alzheimer's 14 years ago) has been visited by a Home Instead carer once a week for almost 2 years.

Home Instead were very thorough from the outset; listened to what we needed and took pains to find a good "match" . We have had the same carer all along so I feel confident and my husband feels confident.

The carer is clearly well trained, stimulates my husband, is sensitive to his needs and treats him with dignity and understanding - and has become like one of the family.

I have recommended Home Instead to a fellow carer who is equally impressed!

Jill - Client's wife