Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Rotherham Team

David Coldrick - Managing Director

David Coldrick - Managing Director

I was a partner in a local law firm until I decided to make the break. My work was mainly on behalf of older people and vulnerable people. I enjoyed it but it made me realise that most people struggle to get decent care which is; reliable, responsive and properly trained.

Some elderly at home care provision is good, but equally often carers fail to turn up, on time or even at all. It sometimes seems impossible to get the same carer twice and when they arrive they often have to rush due to unrealistic time schedules. I also remain worried about failures in checking carer’s credentials and about the lack of basic training, especially in safeguarding. 

I was immediately impressed with the refreshingly different, and highly professional, approach of Home Instead Senior Care. Being a fan of local business and wanting to make a positive difference to individuals and my community, it was quite natural to want to open the Rotherham branch. 

Growth and jobs are also on my agenda as Vice Chair of Rotherham Economy Board and I am also pleased to offer free information sessions as a local Dementia Champion trained up by the Alzheimer's Disease Society. Apart from work I love gardening, engaging in local events and driving old army tanks. I dislike shopping and broccoli.

Natalie Snow - Care Manager

Natalie Snow - Care Manager

Natalie Snow joined Home Instead Senior Care in May 2016. She has a BSc in Psychology and has worked within the Health and Social Care Sector since 2009. Natalie says: 

‘I worked initially in Supported Living Services and Home Care Services until 2012 when I became a member of Rotherham’s, award winning, Social Prescribing Service. That involved assisting GPs to offer non-medical support to individuals with Long Term Conditions.’

‘I come from a small, close knit, family and have supported my mother who has a progressive disability from a young age. I have felt the pressures navigating services in search for quality and trustworthy support for my family. Through supporting individuals in subsequent job roles I have witnessed much the same.’

‘It has been an enjoyable experience joining the team at Home Instead Senior Care Rotherham. All staff are driven and committed to providing quality support to clients and go the extra mile to ensure we provide the optimum level of care. With years of experience of the care sector between us we are able to offer as much support as clients and families require.’

Karen Coldrick - Administrative Director

Karen Coldrick - Administrative Director

I worked for many years in children and young people’s services both in Rotherham and Sheffield.  But it was my family experience of poor care provision for older people, who want to stay at home, that helped me decide Home Instead Senior Care was right for me.

As a family we became increasingly upset and frustrated by the lack of continuity of carers, missed visits with no notice given, carers not being there for the agreed amount of time and not being able to speak to the relevant person or receive a response when a message had been left by us.

Home Instead Senior Care instantly appealed because of its focus on personalised, high quality, one to one care. Its quality controls also ensure we run an administratively tight ship. For instance every Caregiver is properly screened and insured. 

In my spare time I love looking after our grandson, going on country walks and I also have a black belt in Pilates! I dislike shopping as much as David but hate wet weekends even more. 

Al Walsh

Al Walsh

Al supports CAREGivers from application, through training and beyond to meet their aspirations

Sophie Smith - Co-Ordination

Sophie Smith - Co-Ordination

Working for Home Instead Senior Care Rotherham has been a whole new experience for me, but it has been an absolutely lovely one. 

In 2013 I graduated from The University of Sheffield with a degree in History. However, I have had some good insight into the world of care before. During my summer break from university, I worked for a short time as a home carer with another company and also volunteered at a nursing home during my spare time.

These experiences made me realise how important reliable, trustworthy and quality care is; Home Instead fits all of these requirements perfectly. The team here value each client’s needs individually and seek to provide the best possible care in every instance.

What initially drew me to this position is the unique and traditional approach that Home Instead has to quality care and support; the Home Instead ethos is second to none. The team here in Rotherham are really passionate about providing the same quality of care that we would expect for our own families and we strive to go above and beyond the call of duty.

It has been a privilege to join such a dedicated set of individuals. I have also witnessed first-hand that, alongside support for clients, Home Instead Rotherham also provides excellent support for CAREGivers and office staff. I am looking forward to learning more with Home Instead Rotherham as it grows locally and nationally and to helping to become more of a part of the organisation and delivery of quality care to the people of Rotherham.

 I love to read and attend a book club once a month. My favourite book is Wuthering Heights. I dislike cold, dark, rainy evenings.

Natalia Muscroft

Natalia Muscroft

Natalia (pictured left) is part of our Office Support Team. 

Alison Smedley - Personnel Support

Alison Smedley - Personnel Support

Alison Smedley assists Al Walsh with recruitment, training support and CAREGiver experience. Before joining us she had a career in Customer Support at the local Job Centre. Her interests include ice hockey, motorcycling and caravaning to name but a few. 

  • UKHCA Registered

I am impressed with Home Instead. I really feel you know my father and I can always talk to Care Manager Charlotte about anything. It is good to know that if the family could not get to Dad, due to bad weather for example, we could arrange for a CAREGIver we know to call by.

Client's Daughter, Sylvia