The people of the Waltham Forest area are being encouraged to get talking as part of a nationwide campaign called ‘The 40:70 Rule’. The campaign, which was launched at a recent open day event at Home Instead Senior Care’s office, is aimed at adult children and their elderly parents who are encouraged to talk about sensitive issues such as finances, independence and even romance.
The idea is that if you are 40+ and your parents are 70+ it’s time to start talking – before an emergency or crisis occurs. Ben Barraco, who owns the local Home Instead office, spoke to local families, health and care professionals and he hopes that they in turn will help spread the word.
Commenting Ben said: “With the UK’s rapidly ageing population more and more adult children will find themselves tongue-tied when dealing with certain issues relating to their elderly parents – what does an adult son say to his mother when she’s reversed the car into a lamp post ..... again? How does a grown daughter enquire about her widowed father’s new relationship without causing offence? How does an adult son ask hes mother if she’s taking her medications like she should?”.
Research by Home Instead Senior Care has revealed that nearly one-third of adults find it difficult to start conversations about certain life issues because the child is still in a child role rather than adult role with their parents.
Photo caption: Chris Thomas (left) and Ben Barraco (right) explaining the principles of the 40:70 Rule campaign to attendees at the open day - November 2009