Our new brand identity has launched!

It’s an exciting day today as we reveal our new brand identity. You’ll see that our logo has changed and our name has been shortened slightly; it’s a new phase of our journey helping people receive exceptional care while remaining at home.

The brand update, which is being rolled out across Home Instead’s global franchise network, sees the term ‘senior care’ removed from the company’s name. We want to highlight how inclusive we are and reflect the way people talk about older adults. Keeping the tagline ‘To us, it’s personal’, our shortened name will highlight that it doesn’t matter where clients or their loved ones are in their care journey: there is support available.

As you can see, the iconic tulip in our logo remains, signifying optimism and continual growth. These are traits that our thousands of caregivers recognise in clients, who are able to maintain some independence and enjoy their later years at home.

Martin Jones, CEO of Home Instead UK, says: “We’re proud of our history and the positive impact we’ve had on the lives of people who require care. This new brand identity is about moving into the future and we are really excited about this.

“There’s no doubt that the needs of our elderly population change as society progresses. We’re sure to reflect that in the care we offer, whether that’s by offering technology that enhances the care our clients receive or delivering activities in the local communities we serve. Our new brand is testament to our desire to adapt as we move forward.”