30 June 2014
Our CEO, Trevor Brocklebank, was the home care ambassador for this year’s Health + Care Event, held in London last week (25-26 June). The event welcomed more than 7,000 health and social care professionals and campaigners who were brought together to share learning and best practice.
During the event over 300 speakers, including Trevor, delivered live debates, case studies and keynote sessions on a wide range of health and social care issues.
Trevor joined a ‘who’s who’ line up of speakers including the Rt Hon Norman Lamb, Rt Hon Jeremy Hunt and Rt Hon Andy Burnham.
His invitation to be the face of home care and speak at this year’s event followed a speaker session delivered at last year’s event. Having founded Home Instead Senior Care in 2006, Trevor is now recognised for challenging the way care is delivered in the UK and is admired for his company’s approach to home care.
Trevor’s speaker session looked at raising the quality of care in challenging times. He urged his audience to focus on a quality care service which focuses on the needs of each individual client and where there is no place for rushed, short duration care visits.
He also spoke of the need to charge a realistic hourly rate in order to be able to support carers, pay them fairly and properly train them. The importance of retaining carers was also highlighted.
Trevor urged health care commissioners and social care commissioners to work collaboratively to achieve an integrated approach.
Speaking about his time at Health + Care, Trevor said, “The event gave me a great opportunity to get a message across about the need for the care sector to embrace change. However, I also wished to stress the need for the public sector to accept the private sector more readily. “The work we do, day in day out, is improving the lives of elderly people – assuring their health and wellbeing and bringing peace of mind to their families. Our model of delivering care is built around achieving this and the more we can spread the word that there is a better way of delivering care, the better.”