Trevor Brocklebank, CEO of Home Instead Senior Care, has welcomed the findings of the Demos Commission on Residential Care which suggests that residential care must reinvent itself.
Home Instead, who provide non-medical care for the elderly in their own homes, has long argued that all elderly care, be it in someone's own home or a residential setting, needs to be both age and stage appropriate.
Home Instead believes there needs to be more choice for all types of care, providing a care continuum.
Commenting Trevor said, "For too long there has been a stark choice between remaining at home or going to live in a residential facility. Many people have been moved into residential care far too early because the care at home options are not understood or have not been presented to them.
"At home care is currently undergoing a revolution of sorts with companies like ours providing a much broader range of companionship as well as personal care to keep people living safe and independent lives in their own homes.
"The proposals outlined today by Paul Burstow will hopefully help to reform how we provide residential care.
"If we get it right moving forwards then, between the at-home and residential sectors, we will be able to offer people a real choice and care which matches their age and the stage they are at in life."