Home Instead Senior Care's response to Alzheimer’s Society ‘Low Expectations’ Report

28 February 2013

Home Instead Senior Care, who provide non-medical care to elderly people in their own homes, welcomes the Alzheimer’s Society report ‘Low Expectations’ published on 26th February as the report highlights the significant number of elderly people who are living with dementia.

The report identifies that 80% of people living in care homes (more than ever thought before) have either dementia or severe memory problems. Whilst many care homes are providing excellent care the report finds evidence of a deep-seated pessimism about life in care homes.

Commenting on the report, CEO of Home Instead, Trevor Brocklebank, said, “There is clearly some excellent work being done by many care homes to create stimulating environments for people living with dementia.

“Our work is with people living in their own homes and we too are dealing with increasing numbers of clients with Alzheimer’s and other forms of dementia.

“I was interested to read that one of the points highlighted in the report is that 48% of the general public would look at staff training when selecting a care home. As an at-home care provider we are putting staff training at the centre of our dementia strategy and are currently rolling out a new City & Guilds accredited dementia training programme for our caregivers.

“The programme, developed by a team of world-renowned ageing and dementia specialists, has been developed specifically for Home Instead to assist us in assuring an improved quality of life for our clients with memory problems. The aim of the programme is to allow our many clients living with dementia to remain in their own homes, with support, for longer than would otherwise be possible.

“The Low Expectations report is yet another reminder of the specialist care required for dementia sufferers, irrespective of whether that care is being provided in a care home, in a person’s home or in a hospital environment.”

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home