Home Instead Senior Care Presents Best Care Practices at Dementia Forum X in Stockholm
Trevor Brocklebank, CEO Emeritus of Home Instead UK, during his keynote at Dementia Forum X


Trevor Brocklebank, CEO Emeritus of Home Instead UK, has told delegates at an industry-leading dementia conference that ‘we see the impact of dementia every day.’

 During his keynote at Dementia Forum X, Trevor provided conference attendees with insights on best practices for care gained from the network’s more than 20 years serving those with Alzheimer’s disease and other dementias.

 In 2016, Home Instead – the world's leading provider of home care services for the elderly – provided more than 60 million hours of care around the world, ranging from companionship and medication management to personal care and specialised care for people living with dementia.

 “We see the impact of dementia every day – from the people living with dementia and the toll it takes on the health and wellbeing of the family caregiver to the financial impact on families and health systems,” said Brocklebank. “By sharing our experience, we hope to build a better support structure for people with dementia and those who care for them.”

Home Instead UK was recently honoured with the Queen’s Award for Innovation in 2016 and has received five times more “Outstanding” ratings from the Care Quality Commission (CQC) than any other home care provider.

 More than 47 million people are living with dementia around the world with no cure in sight. Dementia Forum X is a biannual meeting held with the purpose of inspiring dialogue, promoting new ideas and increasing awareness related to dementia and the challenges it poses to societies worldwide. The conference, organised by Her Majesty Queen Silvia of Sweden through the Forum for Elderly Care, aims to be a day of reflection and discussion around five key pillars: finance, care, society, research and business.

 “Dementia Forum X was created to take action on the implications of demographic changes in the global society, as well as, the alarming and increasing rates of dementia, which require comprehensive social partnerships as part of the solution,” said Dr. Karin Lind-Mörnesten, CEO of Forum for Elderly Care and Swedish Care International. “Therefore, we invited global representatives from society's most relevant sectors to create a shared understanding and dialogue regarding dementia and to find solutions for those living with dementia.”

 This year’s conference aimed to help not only those living with the disease, but their family caregivers. In addition, attendees discussed how the global health crisis impacts the world economy with a yearly average cost of 818 billion U.S. dollars, a figure that increases every day.

 For more information about the conference, visit dementiaforumx.org

Photo Credits: Yanan Li/Silviahemmet